You’ve likely heard the term “SEO” more times than you can count. While it may be common insurance marketing jargon, many of our clients ask us, “Okay, so what does SEO have to do with me and my business?” The short answer is: a lot, if you play your cards right.  Let’s break down the basics of this popular insurance marketing strategy and explain how you can use it to

It’s time for a scary story. There once was an insurance marketing agent who owned a local business. While they were trying to grow their agency, they made a dire mistake. They didn’t invest in digital marketing! Marketing your local insurance agency can be hard, but Melon Local is here to help make things a little easier. We work with agents all over the country, so when it comes to

In marketing, we sure do love our acronyms, but at Melon Local, there is one that reigns above the rest: PPC. While we hate to play favorites, we can’t help ourselves on this one. PPC continues to be one of the most effective insurance marketing strategies we use to help our clients generate quality leads. If you’re like many of our clients, you’re probably thinking, “Okay, I’ve heard of PPC,

These days, just about everyone is searching for products and services online. Need a handyman? Just Google it. Looking for a new taco spot? Head to Yelp. The same goes for customers looking for a new insurance agency. When customers are on the hunt for a new agency, whether they’re new to town or looking to bundle deals at a competitive rate, they’re likely to take to the internet. So,

While digital insurance marketing is a great way to help customers find your agency, it’s not the only way to make a name for yourself in your city. As a small business owner, one of the most important things you can do to market your agency is become involved in your community. Big city or small town, people like to create connections and put down roots where they live. By

New to your market? Insurance ads can help you alert your community that your agency is open for business! The goal of insurance advertising is to get your agency in front of potential policyholders when they’re searching for services like yours. Following these tips, you can make the most out of your insurance ads. 1. Set attainable goals. Before creating ads, you first need to decide what your goals are

When you plug a search query into Google, millions of results populate in the blink of an eye. Depending on your query, the format of the search engine results page, or SERP, can vary. If you were to submit a search for a local restaurant, then you’re likely to see Google Business Profile listings at the top of the page. If you search for a pair of leather boots, then