The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
2022 Insurance Marketing Trends You Need to Know
Welcome, 2022! Every year, we like to kick things off by examining what’s new in the world of insurance marketing. Digital marketing is always evolving. Technology advances, customer behavior changes, and marketers who stay agile have the best chance of getting ahead. To help you create an insurance marketing strategy for 2022, we’ve rounded up some of the most popular trends for your industry. We made sure that each of
Interview with an Agent: Jason Wade
With a background in education administration, you may wonder how insurance agent Jason Wade found his way to the industry. With a head for business and a desire to find independence, Jason found that an insurance agency was the perfect way for him to flex his entrepreneurial muscles. From the get-go, Jason decided to take on his own marketing efforts, but he knew there was a better way. After some
What’s SEO Got To Do With It
You’ve likely heard the term “SEO” more times than you can count. While it may be common insurance marketing jargon, many of our clients ask us, “Okay, so what does SEO have to do with me and my business?” The short answer is: a lot, if you play your cards right. Let’s break down the basics of this popular insurance marketing strategy and explain how you can use it to
Scary Insurance Marketing Mistakes to Avoid
It’s time for a scary story. There once was an insurance marketing agent who owned a local business. While they were trying to grow their agency, they made a dire mistake. They didn’t invest in digital marketing! Marketing your local insurance agency can be hard, but Melon Local is here to help make things a little easier. We work with agents all over the country, so when it comes to
Should Your Insurance Agency Use Social Media?
We get a lot of questions about social media for insurance agents. Is social media marketing really that important? What platforms should I be using? What kind of content should I post? The list goes on and on. Many insurance agencies forgo social media marketing because they think it won’t make an impact on their business. That’s just not the case! Social media has the power to increase your agency’s
What is PPC Advertising?
In marketing, we sure do love our acronyms, but at Melon Local, there is one that reigns above the rest: PPC. While we hate to play favorites, we can’t help ourselves on this one. PPC continues to be one of the most effective insurance marketing strategies we use to help our clients generate quality leads. If you’re like many of our clients, you’re probably thinking, “Okay, I’ve heard of PPC,
How to Maximize Your Agency’s Online Presence
These days, just about everyone is searching for products and services online. Need a handyman? Just Google it. Looking for a new taco spot? Head to Yelp. The same goes for customers looking for a new insurance agency. When customers are on the hunt for a new agency, whether they’re new to town or looking to bundle deals at a competitive rate, they’re likely to take to the internet. So,
Interview with an Agent: Kaan Inceoglu
Prior to setting down roots in Greeley, CO, insurance agent Kaan Inceoglu was a man on the go. After graduating from Ohio State with a finance and international business degree, Kaan was drawn to the insurance industry. He became a claims adjuster and eventually joined the catastrophe team, a role that took him all over the country. During his years traveling from state to state, Kaan also earned a master’s
How Community Involvement Impacts Your Agency
While digital insurance marketing is a great way to help customers find your agency, it’s not the only way to make a name for yourself in your city. As a small business owner, one of the most important things you can do to market your agency is become involved in your community. Big city or small town, people like to create connections and put down roots where they live. By
Latest Blog Posts
6 Ways You Can Generate Reviews for Your Insurance Agency
As part of your insurance marketing strategy and online reputation management, generating and encouraging online reviews is essential. Online review statistics have shown over 54 percent of online shoppers read at least four product reviews before purchasing a product. Having a substantial number of positive reviews is crucial for adding credibility to your agency’s reputation. On the other hand, negative reviews can also help you determine any unmet needs of
What to Know About Google’s Responsive Search Ads
Google will no longer serve new expanded text ads starting June 30, 2022 The world of paid advertising is constantly evolving, especially with Google, which is continuously updating how it runs its ad programs. If your business revolves around insurance marketing – let alone any kind of marketing – you should be aware of Google’s plans to scrap expanded text ads to instead focus on responsive search ads on June
Interview with an Agent: Kira Schnell-Harrison
Before she became an insurance agent, Kira Schnell-Harrison was a competitive synchronized figure skater. Kira grew up ice skating in Wisconsin and, at one point, qualified for Team USA. After her skating career, she worked in various roles in the consumer goods industry before opening her Chicago-area insurance agency in 2019. Although she doesn’t compete anymore, she still coaches ice skating and applies the same experience to managing her insurance
What is Organic Search Optimization?
You’ve likely heard of Search Engine Optimization, but have you ever heard of Organic Search Optimization? If not, we’d love to explain! Melon Local offers an exclusive Organic Search Optimization (OSO) insurance marketing package which can boost your web presence by focusing on your organic content. There are many ways your insurance agency can benefit from this package, including being listed in the most popular business directory listings and having
20 Ways to Use Facebook in Your Insurance Marketing Strategy
If there’s any social media that’s necessary for your insurance marketing strategy, it’s Facebook. With over 2.45 billion monthly users, Facebook is a great platform for making fun and engaging insurance social media posts. It also has the power to boost your agency’s visibility, drive leads, add value to your customers and strengthen your relationship with them and your local community. Whether you’re just starting off or you’ve been using
Interview with an Agent: Kevin Hayward
Kevin Hayward originally envisioned himself as a newspaper writer. He studied communication and was an active freelance writer for his local newspaper, but soon realized he had a passion for the insurance industry. After earning his bachelor’s degree, Kevin entered the insurance world as a claims agent in 2007. He worked his way up the company ladder and became a public affairs specialist and wrote articles for the insurance company’s
7 Tips for Choosing an SEO-Friendly Domain Name
Having an SEO-friendly domain name can make a huge difference in the overall success of your insurance agency’s marketing strategy. So, why is it so crucial for your insurance agency to choose the right domain name? Well, it helps: Define your brand Increase your click-through rate Generate more leads Boost your traffic Give credibility to your agency If your domain is too long or complicated, chances are it will be
10 Ways Your Insurance Agency Can Show Customer Appreciation
Just because your insurance agency sells someone a new policy doesn’t mean that things end there. The insurance industry is all about nurturing long-term relationships, and like any healthy relationship, there needs to be a balance of mutual appreciation between you and your customers. Reciprocity is crucial to your agency’s long-term success and, in turn, makes your customers more likely to return the favor through additional sales, reviews and referrals.
Melon Local Named 2022 Google Premier Partner
All of us at Melon Local are ecstatic to announce that our insurance marketing agency has achieved 2022 Google Premier Partner status in the Google Partners program! Okay, so what does this mean exactly? It means Google now ranks Melon Local in the top 3% of all Google Partners and distinguishes us as a top industry performer. That’s a pretty big deal! This February, Google recognized the achievements of Melon