The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
How Melon Local Measures Success in Paid Search
At Melon Local, we believe paid search isn’t just about being seen — it’s about letting people know you run the best business in town. With an average 30 percent click-to-quote rate, our comprehensive approach ensures you not only reach your local market but also convert them into loyal customers. Here’s how we “ex-seed” expectations when it comes to our paid search services. Monthly In-Depth Meetings We get that sifting
Melon Spotlight: Michael Long
Meet our June 2024 Melon Spotlight, Michael Long, one of our exceptional Directors of Client Success. Since day one, Michael has proven himself as a valuable team player by consistently driving results and forging fruitful partnerships with agents all across the country. Join us as we delve into what fuels Michael’s passion for digital marketing and his passions beyond Melon Local!
Interview with Melon Local’s Senior Director of Paid Search
Meet Megan Murphy, Melon Local’s Senior Director of Paid Search — or as our paid search team affectionately refers to her, “Fearless Leader.” Despite starting off as a Client Success Manager (a role in which she also excelled), Megan’s real passion was in driving change for our clients behind the scenes. Upon joining our paid search department, it didn’t take long for her to establish her fearless persona and earn
Celebrating National Homeownership Month as Insurance Agents
June is National Homeownership Month, a special time to celebrate the dream of owning a home and the stability it brings. Originally starting as a one-week celebration in June 1995, it eventually evolved into a month-long celebration in 2002 and recognizes not only the 66 percent of Americans who currently own homes but also those in the home buying process. In honor of this special month, let’s delve into some
Real Numbers and Results with Melon Local
Why get “melon-choly” about your insurance agency’s digital marketing when you can get Melon Local? Agents like you deserve a partner like us who knows how to make your agency the talk of the town. At Melon Local, we specialize in market-proven strategies that yield fruitful results. Whether it’s Paid Search, Organic Growth or Social Media, your business won’t just reach your local market — it will captivate them! Paid
4 Do’s and Don’ts of Paid Search
No matter the size of your insurance agency, mastering paid search can dramatically boost your digital presence and bring in fresh, quality leads. In fact, 45 percent of page clicks go to pay-per-click (PPC) ads in search results and visitors are 50 percent more likely to convert through paid search than those who come through organically. Paid search requires investing more than dollars — it takes strategy and time. But
The Long-Term Benefits of Being on Social Media
We all know social media is everywhere — it’s where people connect and get their daily fix of everything from breaking news to silly dog videos. But if you’re not tapping into this vast digital world to grow your insurance business, you have to ask yourself: why not? While you may not become a viral sensation overnight, let’s dive into the long-term benefits of using platforms like Facebook, Instagram and
Melon Spotlight: Stephan Penczek
For our May 2024 Melon Spotlight, we’re diving in behind the scenes with Stephan Penczek, our one and only Executive Assistant. Stephan may not always be front and center, but his impact is felt all across Melon Local. From managing several blocked-out calendars to organizing high-level presentations like our Melon University workshops, it’s safe to say we wouldn’t be One in a Melon without his ability to juggle a myriad
5 Things I Love About Melon Local – Feat. Eva Hurley
From managing policies across multiple states to overseeing her family’s beef cattle farm, it’s safe to say Greenville, SC insurance agent Eva Hurley stays busy. After opening her agency in 2014, she knew she needed an extra hand managing her digital marketing. She tried going with several different marketing groups, yet no one could ever deliver the results she needed — until she found Melon Local! Read more about why
Latest Blog Posts
RECAP: Melon Local Celebrates Bring Your Child to Work Day
Bring Your Child to Work Day officially took over the Melon Local office on April 23, and for a few hours, our usual crew of marketers, strategists and Client Success pros shared the spotlight with some very important guests — the future generation of Melon leaders! Throughout the morning, 14 kids ages 4–11 got a behind-the-scenes look at life at Melon Local, starting with an office tour where they met
What to Know About Google’s Review Response Update
Did you know you may be replying to Google business reviews without realizing your responses never went live? Google has quietly introduced a new moderation layer for business review replies — meaning responses can now be delayed, filtered or rejected before ever appearing publicly on Search or Maps. Here’s what’s changing, and what your business should do about it. How is Google Now Moderating Reviews? Before this update, Google review
You’re Invited to Melon Local’s Open House
Heading to Las Vegas during the week of May 11? You don’t want to miss Melon Local’s Open House! Don’t think of this as just another stop on your trip — it’s a chance to experience Melon Local up close and personal. From May 11-12, we’re opening our doors just minutes from the Strip and giving you a behind-the-scenes look at how everything comes together. The strategies, the people and
Melon Spotlight: Raya McCracken
As a Client Success Manager, Raya McCracken brings positivity, consistency and a genuine commitment to helping her clients succeed every day. She thrives in the day-to-day, balancing communication, strategy and support to ensure each client feels confident and taken care of. From managing accounts to building strong relationships, Raya plays a key role in delivering the Melon experience with care and intention. We caught up with Raya to talk about
Why Your Business Needs to Be on Social Media
There was a time when social media felt like a “nice to have.” Something you’d get to after your website was polished, your ads were running and your referrals were steady. These days, however, it’s no longer optional for businesses to be present on social media. Social media isn’t competing with your marketing strategy — it is your visibility strategy. And if you’re not showing up consistently, you’re handing opportunities
Melon Spotlight: Edgar Serrano Ramos
As a Director of Client Success, Edgar brings strong leadership, steady focus and a genuine commitment to both his team and the clients he supports every day. He leads with intention, working closely with Client Success Managers to refine processes, strengthen communication and ensure every account is set up for long-term success. From guiding strategy to supporting day-to-day wins, Edgar helps keep the entire client experience running smoothly while continuing
Inc. Ranks Melon Local at No. 15 in Rocky Mountain Regionals
Melon Local is proud to announce it’s been ranked No. 15 on Inc. Magazine’s 2026 Regionals: Rocky Mountain list of the fastest-growing privately held companies in the region. An extension of the national Inc. 5000, the Regionals list offers a data-driven look at the independent businesses driving growth across the Rocky Mountain economy. This year’s list includes 69 companies across Montana, Idaho, Wyoming, Nevada, Utah and Colorado, with each selected
AIO vs. GEO: What’s the Difference in AI Search?
SEO is no longer just about ranking on Google. Today, businesses also need to appear in AI-generated summaries, map results, voice search answers and generative responses that may not show traditional search listings at all. That shift has introduced two important strategies businesses need to understand: Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO). While the terms sound similar, they serve different roles in helping businesses stay visible in
Website Traffic but No Leads? Here’s What’s Going On
If your website traffic is going up but calls, form fills, or bookings aren’t following, you’re not alone. This is one of the most common frustrations we hear from local service businesses. And it’s usually extra confusing because on the surface, it feels like things should be working. People are finding your site and clicking through pages. So why aren’t the leads pouring in? Let’s break down what’s actually