The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
Melon Spotlight: Cian Murphy
As one of our Paid Search Managers, Cian Murphy’s impact on Melon Local’s digital ad campaigns is tremendous. He’s a go-to expert for fine-tuning budgets, optimizing ads and implementing strategic adjustments to keep thousands of campaigns delivering fresh, quality leads for our agents. We took some time to speak to Cian to learn more about his meticulous approach to paid search, the rewarding challenges of his role and what he
Beware of These 13 Digital Marketing Scare Tactics
The digital marketing world is filled with hidden traps and misleading claims designed to exploit your fears. But the reality is that most of these claims aren’t just exaggerated — they can be misleading. Let’s unmask some of these spooky scare tactics used by other marketing companies and talk about how Melon Local uses facts over fear in our approach to digital marketing. 1. Guaranteed Placement On Google Ranking If
Get to Know Melon Local on a Demo Call: What to Expect
Alisha and Judy may have had a few surprises for each other in the video above, but, as our Directors of Business Development, they do know a lot about what it takes to level up your agency with Melon Local! So, what can you expect when you schedule a demo call with them? Let’s break it down! Tailoring the Demo to Your Interests After a warm introduction from one of
Social Media Trends to Keep You Growing This Season
Just like sweater weather and pumpkin spice, social media trends change just as quickly as the seasons, so it’s essential for insurance agents not to “fall” behind on the latest digital happenings across Facebook, Instagram, LinkedIn and TikTok. Let’s explore some of the latest social media trends that should be a part of your strategy, such as taking advantage of trending audio, video ideas and authentic storytelling. Sound Off with
Interview with an Agent: Mario Giraldo
Growing up in an immigrant household in the U.S., Mario Giraldo became well aware of the obstacles Spanish speakers face trying to navigate the insurance world. He often served as his family’s translator for official matters and found it frustrating how his parents would often be dismissed or left without answers due to their language barrier. This ultimately drove his passion to become an insurance agent in Kansas City, MO,
Navigating Market Fluctuations in the Insurance Industry
Are you staying competitive in the ever-changing insurance landscape? Melon Local can help! The truth is that the insurance industry has faced an unprecedented wave of market fluctuations driven by factors such as the lingering aftermath of the pandemic, persisting inflation, disruption in supply chains, natural disasters, evolving consumer trends and changing government regulations and laws. As you are familiar with, not only has the insurance industry been impacted, but
Melon Spotlight: Richard Viado
Paid Search Manager Richard Viado often works behind the scenes, but his impact is always front and center. From creating lead-generating Facebook ad campaigns to diving deep into data, Richard’s expertise drives quality results for Melon Local. We caught up with him to learn more about his typical day and what updates may be in store with Facebook! Ready for your paid search to pay off? Book a demo today!
Meet Melon University Speaker Scott Grates
Following the 2007–2008 Financial Crisis, insurance agent Scott Grates found himself in a tight spot. As a brand new agency owner with a wife and two babies at home, he had to make every dollar count. So, he tested every marketing strategy he could — Yellow Pages, direct mail, telemarketing and newspaper ads. A year later, he reviewed his various marketing efforts and realized there was one clear outlier that
How to Help Melon Local Support Light the Night
Melon Local is excited to once again participate in the Leukemia & Lymphoma Society’s (LLS) Light the Night walk in Las Vegas on November 2. Since 2021, we’ve been proud supporters of this cause, raising over $5,000 to help fund the LLS’s life-saving work. For us, it’s more than just a walk — it’s an opportunity to stand with survivors, remember those we’ve lost, and contribute to the fight against
Latest Blog Posts
5 Ways to Use Reviews to Increase Your Insurance Agency’s Visibility
Congrats, someone gave your insurance agency a five-star review on Google — now what? In this digital age, harnessing the power of your customers’ testimonials can be a game-changer in spreading awareness about your brand. So, don’t let your customers’ feedback sit idle! Let’s take a look at how you can use positive feedback to boost your insurance agency’s online visibility! 1. Responding to Online Reviews First and foremost, staying
5 Things I Love About Melon Local: Feat. Ava Stewart
As a teen, while working under her father, Ava Stewart saw firsthand the difference a good insurance agent can make in people’s lives. After working in the corporate world for several years, she returned to her father’s agency so she could have a more direct impact on her community. She eventually followed in his footsteps and opened her own insurance agency in Miramar, FL. Being of Jamaican descent, Ava especially
California’s Insurance Market – What’s Really Going On?
California’s top insurance provider sent shockwaves through the insurance world when they announced they would no longer accept new lines of business for home and commercial policies in California, effective May 27, 2023. State Farm cited “historic increases in construction costs outpacing inflation, rapidly growing catastrophe exposure, and a challenging reinsurance market” as motivating factors for its decision to pull out of the state, according to a company press release.
5 Things I Love About Melon Local: Feat. Meredith Baldridge
North Carolina insurance agent Meredith Baldridge has served her community of Brevard, NC for the past 20 years. Initially starting her career as an insurance claims representative, her agency now oversees the coverage needs of over 5,500 households. After being misled by other digital marketing companies promising more than they could deliver, she eventually found Melon Local in 2021 and has only seen her agency grow since establishing her fruitful
Smart Business Partnerships for Insurance Agents
As an insurance agent, it can take a village — or rather, community — to boost your visibility. Wherever you’re located, you should always partner with other types of businesses and industries to increase your leads and customer base. By forming strategic alliances with related businesses, you’re more likely to gain access to prospective clients you may never before have reached. Let’s take a look at some potential partnerships that
Melon Local Supports Mental Health Awareness Month
Melon Local is proud to recognize Mental Health Awareness Month this May. According to a recent study, about 1 in 5 adults experience at least one type of mental health illness each year. As a Nevada Top Workplace honoree, we understand the importance of creating a workspace that empowers our team members and facilitates growth and emotional wellness. In case you need some ideas on ways to make your workspace
Melon Local Named a Nevada Top Workplaces 2023 Winner
We are proud to announce Melon Local was recognized by the Las Vegas Review-Journal and Las Vegas Business Press as a Nevada Top Workplaces 2023 honoree. “When we built this company and culture during the beginning of COVID, we knew it would be a challenge to find people, much less the people we wanted to embody this company,” said Melon Local CEO and Co-founder Whitney Green. “We wanted to make
5 Remarketing Strategies for Insurance Agents
Increasing traffic to your website may be top-of-mind for your insurance marketing strategy, but what about those potential customers who don’t engage with you past the first click? Instead of letting those fresh leads spoil, try incorporating ad remarketing into your strategy. Also known as ad retargeting, remarketing targets people who have already interacted online with your agency but never converted from lead to customer. Whether it’s visiting your website,
AHA & Melon Local Host Successful Conference
In case you missed it, Melon Local helped rock the house as the official Title Sponsor of this year’s Agents Hosting Agent Conference V! We were happy to join around 900 insurance agents from all over the country in sunny Anaheim, CA from April 19-21 for three incredible days of workshops from some of the nation’s highest-performing agents. Being a leading voice in the insurance marketing world, we brought 16