The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
Your 2026 Guide for Growing Your Insurance Agency
The end of the year is more than just reflection — it’s a chance to reset your strategy and prepare your agency for what’s next. Every goal you set shapes how your agency grows. With the right strategy, you can turn ambition into action and set your agency up for
Scary Insurance Marketing Mistakes to Avoid
It’s time for a scary story. There once was an insurance marketing agent who owned a local business. While they were trying to grow their agency, they made a dire mistake. They didn’t invest in digital marketing! Marketing your local insurance agency can be hard, but Melon Local is here to help make things a little easier. We work with agents all over the country, so when it comes to
Should Your Insurance Agency Use Social Media?
We get a lot of questions about social media for insurance agents. Is social media marketing really that important? What platforms should I be using? What kind of content should I post? The list goes on and on. Many insurance agencies forgo social media marketing because they think it won’t make an impact on their business. That’s just not the case! Social media has the power to increase your agency’s
What is PPC Advertising?
In marketing, we sure do love our acronyms, but at Melon Local, there is one that reigns above the rest: PPC. While we hate to play favorites, we can’t help ourselves on this one. PPC continues to be one of the most effective insurance marketing strategies we use to help our clients generate quality leads. If you’re like many of our clients, you’re probably thinking, “Okay, I’ve heard of PPC,
How to Maximize Your Agency’s Online Presence
These days, just about everyone is searching for products and services online. Need a handyman? Just Google it. Looking for a new taco spot? Head to Yelp. The same goes for customers looking for a new insurance agency. When customers are on the hunt for a new agency, whether they’re new to town or looking to bundle deals at a competitive rate, they’re likely to take to the internet. So,
Interview with an Agent: Kaan Inceoglu
Prior to setting down roots in Greeley, CO, insurance agent Kaan Inceoglu was a man on the go. After graduating from Ohio State with a finance and international business degree, Kaan was drawn to the insurance industry. He became a claims adjuster and eventually joined the catastrophe team, a role that took him all over the country. During his years traveling from state to state, Kaan also earned a master’s
How Community Involvement Impacts Your Agency
While digital insurance marketing is a great way to help customers find your agency, it’s not the only way to make a name for yourself in your city. As a small business owner, one of the most important things you can do to market your agency is become involved in your community. Big city or small town, people like to create connections and put down roots where they live. By
Insurance Ads for Your New Agency
New to your market? Insurance ads can help you alert your community that your agency is open for business! The goal of insurance advertising is to get your agency in front of potential policyholders when they’re searching for services like yours. Following these tips, you can make the most out of your insurance ads. 1. Set attainable goals. Before creating ads, you first need to decide what your goals are
Guide to Google’s Search Engine Results Pages
When you plug a search query into Google, millions of results populate in the blink of an eye. Depending on your query, the format of the search engine results page, or SERP, can vary. If you were to submit a search for a local restaurant, then you’re likely to see Google Business Profile listings at the top of the page. If you search for a pair of leather boots, then
How to Respond to Reviews at Your Agency
We probably don’t have to tell you that reviews are important to your business, but just in case you missed it, we’ll say it again. Reviews are important to your business! In fact, an incredible 93% of people say that online reviews have impacted their purchasing decisions. To capture the attention of an increasingly online crowd, you’ll need to wow on review sites. Getting reviews isn’t the only factor necessary
Latest Blog Posts
Scary Insurance Marketing Mistakes to Avoid
It’s time for a scary story. There once was an insurance marketing agent who owned a local business. While they were trying to grow their agency, they made a dire mistake. They didn’t invest in digital marketing! Marketing your local insurance agency can be hard, but Melon Local is here to help make things a little easier. We work with agents all over the country, so when it comes to
Should Your Insurance Agency Use Social Media?
We get a lot of questions about social media for insurance agents. Is social media marketing really that important? What platforms should I be using? What kind of content should I post? The list goes on and on. Many insurance agencies forgo social media marketing because they think it won’t make an impact on their business. That’s just not the case! Social media has the power to increase your agency’s
What is PPC Advertising?
In marketing, we sure do love our acronyms, but at Melon Local, there is one that reigns above the rest: PPC. While we hate to play favorites, we can’t help ourselves on this one. PPC continues to be one of the most effective insurance marketing strategies we use to help our clients generate quality leads. If you’re like many of our clients, you’re probably thinking, “Okay, I’ve heard of PPC,
How to Maximize Your Agency’s Online Presence
These days, just about everyone is searching for products and services online. Need a handyman? Just Google it. Looking for a new taco spot? Head to Yelp. The same goes for customers looking for a new insurance agency. When customers are on the hunt for a new agency, whether they’re new to town or looking to bundle deals at a competitive rate, they’re likely to take to the internet. So,
Interview with an Agent: Kaan Inceoglu
Prior to setting down roots in Greeley, CO, insurance agent Kaan Inceoglu was a man on the go. After graduating from Ohio State with a finance and international business degree, Kaan was drawn to the insurance industry. He became a claims adjuster and eventually joined the catastrophe team, a role that took him all over the country. During his years traveling from state to state, Kaan also earned a master’s
How Community Involvement Impacts Your Agency
While digital insurance marketing is a great way to help customers find your agency, it’s not the only way to make a name for yourself in your city. As a small business owner, one of the most important things you can do to market your agency is become involved in your community. Big city or small town, people like to create connections and put down roots where they live. By
Insurance Ads for Your New Agency
New to your market? Insurance ads can help you alert your community that your agency is open for business! The goal of insurance advertising is to get your agency in front of potential policyholders when they’re searching for services like yours. Following these tips, you can make the most out of your insurance ads. 1. Set attainable goals. Before creating ads, you first need to decide what your goals are
Guide to Google’s Search Engine Results Pages
When you plug a search query into Google, millions of results populate in the blink of an eye. Depending on your query, the format of the search engine results page, or SERP, can vary. If you were to submit a search for a local restaurant, then you’re likely to see Google Business Profile listings at the top of the page. If you search for a pair of leather boots, then
How to Respond to Reviews at Your Agency
We probably don’t have to tell you that reviews are important to your business, but just in case you missed it, we’ll say it again. Reviews are important to your business! In fact, an incredible 93% of people say that online reviews have impacted their purchasing decisions. To capture the attention of an increasingly online crowd, you’ll need to wow on review sites. Getting reviews isn’t the only factor necessary
