The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
Your 2026 Guide for Growing Your Insurance Agency
The end of the year is more than just reflection — it’s a chance to reset your strategy and prepare your agency for what’s next. Every goal you set shapes how your agency grows. With the right strategy, you can turn ambition into action and set your agency up for
Your 2026 Guide for Growing Your Insurance Agency
The end of the year is more than just reflection — it’s a chance to reset your strategy and prepare your agency for what’s next. Every goal you set shapes how your agency grows. With the right strategy, you can turn ambition into action and set your agency up for success. As technology continues to evolve, optimizing for AI is becoming essential. From how customers find your business to how
Fireside Chat with Melon Local’s CEO: 2026 Edition
2025 was a year of real progress for Melon Local — not just in growth, but in the tools, support and momentum we built alongside our clients. It’s safe to say we had our share of fresh milestones over the past year, including: Launching Melon Max live transfer calls and internet leads — further solidifying our place as the original one-stop shop for digital marketing. Connecting with thousands of agents
Melon Local: Bailey Swiger
Since joining our team as a Client Success Manager, Bailey has brought positivity, focus and a people-first approach to everything she does. Whether she’s hopping on client Zoom calls, digging into the data behind their results or simply being the steady voice they can count on, there’s a reason her clients love working with her. And with a background as a school principal, Bailey’s no stranger to leading with patience,
Melon Spotlight: Trevor Black
Since joining our team as a Paid Search Manager, Trevor has brought a thoughtful approach, steady drive and genuine care to everything he does. He thrives on digging into campaign performance and finding smart ways to deliver results in spaces other agencies might consider too challenging, making him a real difference maker in the Melon Patch. We caught up with Trevor to talk about what excites him most about digital
How SEO and GEO Work Together to Keep You Visible
Traditional SEO can only take you so far on its own in today’s world of AI-powered search and local discovery. That’s where Generative Engine Optimization (GEO) bridges the gap — expanding your visibility beyond traditional rankings by optimizing for AI. On their own, each optimization practice delivers results, but together, they amplify reach, relevance and digital traffic. Let’s discuss what sets SEO and GEO apart and how they work together
What to Know About ChatGPT’s New Browser Atlas
We’re walking into a new type of internet where people don’t “search” first — they ask first. Instead of treating AI like a separate tool you open in another tab, ChatGPT’s Atlas browser brings it right into the browsing experience. Since launching on October 21, 2025, it’s offered consumers an alternative to traditional search giants like Google or Microsoft Bing. Instead, you ask, it understands the page you’re on and
Melon Spotlight: Liz Anguiano
Since joining our team as a Social Media Content Creator, Liz has brought fresh ideas, creativity and a true team spirit to everything she does. Her passion for crafting scroll-stopping content, hopping on calls to ensure our clients’ social presence is always on point and helping agents shine online as local legends made her an essential part of the Melon Patch. We caught up with Liz to talk about her
Soaring Eagle Agent Study Group Coming Back Stronger in 2026
The Soaring Eagle agent study group isn’t just back for 2026 — it’s bigger than ever. More than 400 agents and team members from across the U.S. are already set to attend from January 28–30 at the Soaring Eagle Resort & Casino in Mt. Pleasant, MI, making this the largest gathering the study group has hosted yet. Founder and insurance agent David Arce says even as the room expands, Soaring
Melon Local Wins Best Service Award at BizX North America 2025
At this year’s BizX North America conference sponsored by ActionCOACH, more than 400 entrepreneurs and business coaches gathered from Oct. 26–28 in Houston, TX to talk about leadership and what it really means to grow. And in the middle of it all, Melon Local proved once again that it’s possible to build a digital marketing agency around quality hospitality over hype. In a full-circle moment, we’re proud to announce that
Latest Blog Posts
Your 2026 Guide for Growing Your Insurance Agency
The end of the year is more than just reflection — it’s a chance to reset your strategy and prepare your agency for what’s next. Every goal you set shapes how your agency grows. With the right strategy, you can turn ambition into action and set your agency up for success. As technology continues to evolve, optimizing for AI is becoming essential. From how customers find your business to how
Fireside Chat with Melon Local’s CEO: 2026 Edition
2025 was a year of real progress for Melon Local — not just in growth, but in the tools, support and momentum we built alongside our clients. It’s safe to say we had our share of fresh milestones over the past year, including: Launching Melon Max live transfer calls and internet leads — further solidifying our place as the original one-stop shop for digital marketing. Connecting with thousands of agents
Melon Local: Bailey Swiger
Since joining our team as a Client Success Manager, Bailey has brought positivity, focus and a people-first approach to everything she does. Whether she’s hopping on client Zoom calls, digging into the data behind their results or simply being the steady voice they can count on, there’s a reason her clients love working with her. And with a background as a school principal, Bailey’s no stranger to leading with patience,
Melon Spotlight: Trevor Black
Since joining our team as a Paid Search Manager, Trevor has brought a thoughtful approach, steady drive and genuine care to everything he does. He thrives on digging into campaign performance and finding smart ways to deliver results in spaces other agencies might consider too challenging, making him a real difference maker in the Melon Patch. We caught up with Trevor to talk about what excites him most about digital
How SEO and GEO Work Together to Keep You Visible
Traditional SEO can only take you so far on its own in today’s world of AI-powered search and local discovery. That’s where Generative Engine Optimization (GEO) bridges the gap — expanding your visibility beyond traditional rankings by optimizing for AI. On their own, each optimization practice delivers results, but together, they amplify reach, relevance and digital traffic. Let’s discuss what sets SEO and GEO apart and how they work together
What to Know About ChatGPT’s New Browser Atlas
We’re walking into a new type of internet where people don’t “search” first — they ask first. Instead of treating AI like a separate tool you open in another tab, ChatGPT’s Atlas browser brings it right into the browsing experience. Since launching on October 21, 2025, it’s offered consumers an alternative to traditional search giants like Google or Microsoft Bing. Instead, you ask, it understands the page you’re on and
Melon Spotlight: Liz Anguiano
Since joining our team as a Social Media Content Creator, Liz has brought fresh ideas, creativity and a true team spirit to everything she does. Her passion for crafting scroll-stopping content, hopping on calls to ensure our clients’ social presence is always on point and helping agents shine online as local legends made her an essential part of the Melon Patch. We caught up with Liz to talk about her
Soaring Eagle Agent Study Group Coming Back Stronger in 2026
The Soaring Eagle agent study group isn’t just back for 2026 — it’s bigger than ever. More than 400 agents and team members from across the U.S. are already set to attend from January 28–30 at the Soaring Eagle Resort & Casino in Mt. Pleasant, MI, making this the largest gathering the study group has hosted yet. Founder and insurance agent David Arce says even as the room expands, Soaring
Melon Local Wins Best Service Award at BizX North America 2025
At this year’s BizX North America conference sponsored by ActionCOACH, more than 400 entrepreneurs and business coaches gathered from Oct. 26–28 in Houston, TX to talk about leadership and what it really means to grow. And in the middle of it all, Melon Local proved once again that it’s possible to build a digital marketing agency around quality hospitality over hype. In a full-circle moment, we’re proud to announce that