To get more customers, you first need new leads. While word-of-mouth-marketing and referrals are great ways to earn new policyholders, it’s far from the only way to grow your agency. Digital marketing is an excellent way to help more customers find your agency. Using a variety of strategies, like on-page SEO and pay-per-click advertising, you can increase your agency’s exposure and earn new leads.
If phrases like “SEO” or “keyword bidding” have you scratching your head, don’t worry! You’re not alone. You’re an insurance agent, not a marketer. While some agents choose to charge into the world of digital marketing on their own, there are some serious benefits to enlisting in third-party services. Here are ways that working with an insurance marketing agency, like Melon Local, can help you grow your business with as few headaches as possible.
Less Time Hunting Leads, More Time Closing Sales
Between managing team members, drawing up policies and trying to remember to return your six missed phone calls, you’ve likely got your hands full. Rather than spending your weeknights or weekends studying up on how to create Google Ads, you could let an insurance marketing agency do the hard work for you.
Not only will outsourcing to an insurance marketing agency save you time on learning the marketing ropes, it can also help you focus your resources on closing sales. Plus, with the new influx of leads you’ll get from working with an agency like Melon Local, you’ll need all hands-on deck to secure new policyholders!
Get Better Quality Leads
Working with an insurance marketing agency like Melon Local can greatly improve the quality of your leads. Since we specialize in working with insurance agents like you, we understand what it takes to get your agency in front of the right customers at the right time.
Not only do our clients report an increased number of leads after working with us for 6 months or more, but they also say that the quality of leads has improved. This can largely be attributed to our highly targeted strategies, which enable us to attract eligible policyholders.
Keep Eyes on Your Marketing
We can’t speak for all insurance marketing agencies, but Melon Local keeps our clients in the loop and up to date with the progress of their marketing campaigns. In an effort to maintain complete transparency, we create monthly reports to show you the performance of your campaigns. We also schedule a call to review this information with you to make sure we’re on the same page.
Between monthly calls, you can also access an up-to-the-minute dashboard that organizes key performance metrics into easily digestible visuals. We value our clients’ trust in our services, and we do everything we can to maintain that trust.
See What Melon Local Can do for Your Agency
Ready to see what an insurance marketing agency can do to grow your business? Reach out to Melon Local to learn more!