May 29, 2025 - Chances are, you’ve probably noticed these at the top of your search results — those clean, professional-looking boxes showing nearby service providers with a shiny green Google Guaranteed checkmark.
Let’s talk about Google Local Service Ads (LSAs), which are a type of paid ad designed to help local service providers connect with customers in their area.
Unlike your traditional Google Ads, which charge per click, LSAs operate instead on a pay-per-lead basis, meaning you only pay when a potential customer contacts you directly through the ad.
Each ad includes the business name, hours, ratings and a direct link to call or message — and because they sit above standard search ads and map listings, they draw attention.
How Do They Work?
To get started with LSAs, businesses go through a vetting process that includes background checks, license verification and insurance validation. Once approved, your ad can show up when someone in your area searches for your service. And the best part? Reviews play a big role in visibility, which means that the strong Google review strategy you’ve been working on is more important than ever before.
Who Are LSAs For?
LSAs are tailored to industries where consumers typically look for fast, local help. Some examples of acceptable businesses that fall into this include:
- Real estate services
- Financial planners
- Lawyers
- Plumbers
- Electricians
- Mechanics
These industries rely on fast action and high trust, exactly what the “Google Guaranteed” badge is built to deliver.
Meanwhile, some business types are prohibited or limited only to running ads in California or Florida, including:
- Insurance agents
- Nail salons
- Tattoo parlors
- Political campaigns
- Healthcare providers
- Tire shops
Interested in LSAs for your Business?
As a Google Premier Partner, we are knowledgeable about a variety of different types of ads and campaigns.
If these types of ads are open to your industry, our team is fully capable of elevating your business, as we have access to an LSA specialist who can provide advanced support.
Keep in mind, Google is always evolving and updating its policies. And if LSAs ever become open to your industry, you know we’ll be the first in line — and you’ll already be steps ahead!
We make it our mission to stay up-to-date on the latest trends so our clients don’t have to. Whether it’s local SEO, strategic Google ads or social media management, we’ve got plenty of other dynamic digital tools in our Patch to help your business grow.
Want to be a part of the future of digital marketing? Schedule a demo today to discover what a fruitful partnership is really like!