How to Connect with Gen Z Social Media Users
Gen Z — generally defined as those born between 1997 and 2012 — is the first generation to grow up entirely online with social media at their fingertips. From catchy TikTok dances to viral memes, this is how they connect. They value authenticity, speed and connection — they’ll “highkey” scroll past content that doesn’t resonate. […]
Meet Melon Local’s Social Media Team
At Melon Local, we believe that every client has a unique story to tell on social media, whether through lifestyle snapshots, educational posts or simple day-in-the-life moments. Of course, none of this happens by accident. It takes a village — or rather, a team — and at the center of that village is someone making […]
How to Build Your Business’s Social Media Presence
Standing out in a crowded market isn’t easy. But one of the best ways to establish trust, connect with your community and set yourself apart from competitors is through social media. It’s easy to overthink the process — worrying about how you’ll look, what you’ll say or whether your videos will be “good enough.” But […]