Maybe you’ve seen a decrease in the amount of leads you’re receiving from traditional marketing methods like referrals and print advertising. Maybe you’re ready for big business growth. Whatever your reason, you’ve been toying with the idea of investing in digital marketing for your agency. Well, you’ve come to the right place.
Digital marketing is an excellent way to increase your lead volume and, when done correctly, improve the quality of those leads. However, before deciding to commit to creating a digital insurance marketing plan or hiring an insurance marketing agency, like Melon Local, we suggest asking yourself a few important questions.
Do I have processes in place to handle an increase in leads?
An influx of leads can help you earn more for your insurance agency, but it isn’t the only piece of the puzzle. Without a solid sales process, these leads may never become policyholders. Before investing in digital insurance marketing, we encourage you to audit your sales process.
Firstly, if your sales process isn’t written down, create a document that clearly outlines your process step by step. Make this document available to all team members involved with customer sales so they’re able to follow the process in real time.
Need help establishing a results-driven sales process? Head over to our resources page to download our guide for turning leads into customers.
Do I have space in my budget?
While you don’t need to break the bank to market your business, you should have an allotted budget to dedicate to your digital insurance marketing efforts. Certain strategies, like pay-per-click advertising, can cost less than others, and you should know how much you’re willing to spend going into a new campaign.
Keep in mind, SEO as an insurance marketing strategy can be cost-effective. Search engine optimization, or SEO, is an umbrella term for a group of marketing strategies aimed at improving your website’s search engine ranking. The goal is to rank at the top of search engine results pages to improve your business’s visibility and capture more leads. Read more about this cost-effective strategy on the Melon Local blog.
Am I ready to grow my business?
There’s a lot of talk in the conference room and online about business growth, but not everyone is ready for this step. While marketing is a crucial component for growth, it’s also important to have a business plan in place to handle that expansion. Have you ever seen a hot new startup that went bankrupt despite their popularity? This is because they didn’t have the infrastructure in place to handle their growth.
Evaluate whether or not you have the processes and team needed to expand your business. Set achievable short-term and long-term goals to guide your business growth. This will help you grow your business in a sustainable way.
Melon Local Specializes in Insurance Marketing
Ready to start your digital insurance marketing journey? Melon Local is one of the few agencies that works exclusively with insurance agents. Our targeted approach to digital insurance marketing has proven to improve the number and quality of leads contacting your agency for a quote. To learn more, schedule a demo with our team.