Melon Spotlight: Matt McCracken

June 16, 2025 - This time, we’re flipping the script.

Meet Matt McCracken — Melon Local’s Director of Marketing and the usual mastermind behind the spotlight videos.

Matt began his journey at Melon as a Client Success Manager, where he quickly developed a passion for solving client pain points. With a background in photography and videography, he soon stepped behind the lens to craft engaging content that hit home with our audience.

Since joining the marketing team, Matt has been instrumental in boosting client outreach, sharpening our messaging and streamlining how we work. Around the office, he’s not just our marketing expert — he’s also our voice of reason, dropping helpful, fatherly reminders like “check your tire pressure” when you least expect it, or letting us know about the weather.

Check out our conversation with Matt to hear what drives him and why he’s passionate about helping agents succeed.

Curious what a fruitful partnership really looks like? Schedule a demo today!