What is Organic Search Optimization?

A woman holding a magnifying glass and laptop.

April 28, 2022 - You’ve likely heard of Search Engine Optimization, but have you ever heard of Organic Search Optimization?

If not, we’d love to explain! Melon Local offers an exclusive Organic Search Optimization (OSO) insurance marketing package which can boost your web presence by focusing on your organic content. 

There are many ways your insurance agency can benefit from this package, including being listed in the most popular business directory listings and having an extra set of hands to manage your business reputation and create engaging content so you rank better in search engines. 

Considering that about two-thirds of all clicks go towards the first five results on the first page of any search result, we highly recommend gearing your marketing strategy toward organic growth.

Let’s talk more about the perks of the OSO package!

Optimize Your Business Directory Listings

Melon Local optimizes your business directory listings for some of the most popular websites, including Google Business Profile, Facebook, Yelp and Yellow Pages. 

Grow Your Traffic With the Right Content

We understand how to properly use keywords and create engaging content that makes sense for your business and target audience. 

Optimize Your Google Business Profile 

According to Google, customers are 70 percent more likely to visit and 50 percent more likely to consider purchasing from businesses with a complete Google Business Profile. As part of our OSO services, we ensure that your Google Business Profile is optimized for your local market and provide four Google Business Profile posts a month that are relevant to your target audience! 

Reputation Management

Help your customers turn into local advocates for your business on the web! We take a proactive approach to managing your online reputation, reviews and your Google Business Profile to improve your results on Google.

Accessible Stats Anytime You Want

By signing on to our OSO package, you’ll be able to log in to our user-friendly dashboard to get an up-to-the-minute rundown on the progress of our marketing efforts anytime you want. If you have any questions about your numbers, you’re more than welcome to reach out to our team for assistance!

Dedicated Client Success Manager

With Melon Local, you will always have a dedicated client success manager to help with your organic growth and review the success of our marketing efforts. We’ll always provide professional feedback and content direction so we can continue boosting your organic search results. 

Ready to Optimize?

Interested in hearing more about our OSO package? Learn more about how Melon Local can boost your organic search results and other aspects of your digital marketing strategy by scheduling a demo today!