March 7, 2025 - At Melon Local, we take pride in being a women-led agency where leadership, expertise and innovation thrive. We understand that diverse leadership isn’t just beneficial — it’s essential.
As we celebrate International Women’s Day and Women’s History Month, we recognize the women who shape our company’s and clients’ success today and every day. Notably, we are proud to be a women-led company with over half our leadership and team being female-powered.
We spoke with four women of Melon Local leading the way in the digital marketing space to hear their thoughts on what it means to be a woman in this industry.
Whitney Green-Olson, CEO
Favorite quote from a woman you admire?
“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.” – Sara Blakely
What does it mean to be a woman in digital marketing?
Digital marketing has been a historically male-dominated space, but that’s changing — fast. For me, it’s not just about thriving in the industry but also creating opportunities for other women to do the same.
By building teams, mentoring and pushing for more women in leadership roles, we’re shifting the narrative. Success in this field isn’t about gender — it’s about strategy, creativity and execution. The more we break barriers, the more doors we open for the next generation of women in digital marketing.
What advice would give to women in the digital marketing world?
One piece of advice I’d give to women in digital marketing — drawing from my own journey of working hard since age 15, not following a traditional education path and ultimately co-founding a very successful agency — is this: Don’t let what you ‘lack’ become your limit.
Focus on your hustle, your commitment to win and genuinely caring about your team and your customers’ success. Learning on the job can be your superpower — because it forces you to innovate, stay nimble, humble and bring a fresh perspective.
Maggie Pacholuk, Director of Training & Development
Favorite quote from a woman you admire?
“Step out of the history that is holding you back. Step into the new story you are willing to create.” – Oprah Winfrey
What does it mean to be a woman in digital marketing?
Being a woman in digital marketing means having the power to shape narratives, drive innovation and connect with audiences in meaningful ways. It’s about bringing creativity, strategy and resilience to an ever-evolving industry while paving the way for more women to rise.
What advice would give to women in the digital marketing world?
Own your voice and your ideas. The digital space is vast, but your perspective is unique — don’t be afraid to take up space and make an impact.
Ashley Dunovan, Sr. Director of Client Success
Favorite quote from a woman you admire?
“You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter the defeats, so you can know who you are, what you can rise from, how you can still come out of it.”- Maya Angelou
What does it mean to be a woman in digital marketing?
Being a woman in digital marketing is really empowering. I love how it allows me to shape and lead in such a fast-paced, ever-changing space. It’s great to bring fresh perspectives and new ideas to the table, and while there are definitely challenges, the opportunities to grow and make an impact are incredibly rewarding. Every day feels like a chance to learn and contribute in a meaningful way.
What advice would give to women in the digital marketing world?
My advice to women in digital marketing would be to never stop learning and stay curious. The industry moves fast, so staying flexible, adaptable, and open to new tools, trends and strategies helps you stay ahead. Don’t hesitate to take on new challenges, and always trust your unique perspective and voice in your work.
Heather Leon, Client Success Manager
Favorite quote from a woman you admire?
“For one thing we know beyond all doubt: Nothing has ever been achieved by the person who says, ‘It can’t be done.’”- Eleanor Roosevelt
What does it mean to be a woman in digital marketing?
Being a woman in digital marketing means navigating an industry that has evolved from being male dominated to one where women are making significant strides, leading innovation, and shaping the future. It’s about breaking norms, challenging outdated perspectives, and proving that leadership, strategy and creativity are not defined by gender.
What advice would give to women in the digital marketing world?
Never stop learning and trying new things. Don’t be afraid of failure. You almost always have to fail before you can succeed! Embrace change and keep moving forward.
Discover a Fresher Approach to Digital Marketing
Ready to work with a digital marketing team that’s breaking barriers and delivering results? Whether it’s lead generation, paid ads, social media management or all of the above, let’s schedule a time to chat about how we can grow together!