The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and
Interview with an Agent: Peyton Pettus
A lot has changed with insurance marketing since Georgia-based agent Peyton Pettus entered the agency world 30 years ago — but one thing has stayed consistent: the need to adapt. Peyton has seen it all, from the days of cold calls and direct mail to today’s competitive digital landscape. Now, he’s one of the nation’s Top-10 agents and leveraging tools like Melon Max live transfer calls and prioritizing smart hiring
Meet Melon Local’s Social Media Team
At Melon Local, we believe that every client has a unique story to tell on social media, whether through lifestyle snapshots, educational posts or simple day-in-the-life moments. Of course, none of this happens by accident. It takes a village — or rather, a team — and at the center of that village is someone making sure every piece of content reflects purpose and personality. Now’s your chance to meet the
Melon Spotlight: Cassidy Fehr
From rolling out the green carpet as a CSM to now building stronger connections behind the scenes in her hybrid role as an Administrative Operations Specialist, Cass has built a reputation for “ex-seeding” expectations. She brings structure, organization, positivity and heart to everything she does, from coordinating smooth systems to adding a thoughtful touch to team events and client gifts. Cass tackles every task with calm confidence and a commitment
How to Prepare Your Business for Instagram’s SEO Update
As of July 10, Instagram is now allowing search engines like Google and Bing to index public content from professional accounts. Essentially, this means the content you share — whether it’s photos, carousels or Reels — from eligible accounts can now appear in search engine results pages (SERPs) — even for users who aren’t logged into Instagram. Not only is this a major shift for a social platform that’s traditionally
How Google’s AI Overviews Are Affecting SEO
Artificial intelligence (AI) isn’t just changing how businesses create content — it’s changing how their customers find them. Depending on the search, Google may now present an AI Overview at the top of your organic results — and sometimes above or below paid ads. This new feature provides AI-generated summaries based on your search results. Here’s what your business should know about Google’s ongoing AI rollout and how to set
Melon Spotlight: Matt McCracken
This time, we’re flipping the script. Meet Matt McCracken — Melon Local’s Director of Marketing and the usual mastermind behind the spotlight videos. Matt began his journey at Melon as a Client Success Manager, where he quickly developed a passion for solving client pain points. With a background in photography and videography, he soon stepped behind the lens to craft engaging content that hit home with our audience. Since joining
Understanding How Google Local Service Ads Work
Chances are, you’ve probably noticed these at the top of your search results — those clean, professional-looking boxes showing nearby service providers with a shiny green Google Guaranteed checkmark. Let’s talk about Google Local Service Ads (LSAs), which are a type of paid ad designed to help local service providers connect with customers in their area. Unlike your traditional Google Ads, which charge per click, LSAs operate instead on a
5 Tips for Strong Live Transfer Calls
You’ve got a live transfer call to your agency — the lead is hot, the intent is high and your window to make a lasting impression is small. But the difference between a call that converts and one that misses the mark? It all comes down to how prepared you and your team members are to lead the conversation. Here are five tips to help you make the most of
Why Enroll Your Agency in Melon University
At Melon Local, we’re not ones for a “set it and forget” type of approach to digital marketing — and we believe the same goes for continued education. If you’ve seen Melon University mentioned in your inbox or on your social feed and wondered what it’s all about, here’s your answer. Whether you’re a seasoned insurance agency owner or a team member looking to level up, Melon University is here
Latest Blog Posts
California’s Insurance Market – What’s Really Going On?
California’s top insurance provider sent shockwaves through the insurance world when they announced they would no longer accept new lines of business for home and commercial policies in California, effective May 27, 2023. State Farm cited “historic increases in construction costs outpacing inflation, rapidly growing catastrophe exposure, and a challenging reinsurance market” as motivating factors for its decision to pull out of the state, according to a company press release.
5 Things I Love About Melon Local: Feat. Meredith Baldridge
North Carolina insurance agent Meredith Baldridge has served her community of Brevard, NC for the past 20 years. Initially starting her career as an insurance claims representative, her agency now oversees the coverage needs of over 5,500 households. After being misled by other digital marketing companies promising more than they could deliver, she eventually found Melon Local in 2021 and has only seen her agency grow since establishing her fruitful
Smart Business Partnerships for Insurance Agents
As an insurance agent, it can take a village — or rather, community — to boost your visibility. Wherever you’re located, you should always partner with other types of businesses and industries to increase your leads and customer base. By forming strategic alliances with related businesses, you’re more likely to gain access to prospective clients you may never before have reached. Let’s take a look at some potential partnerships that
Melon Local Supports Mental Health Awareness Month
Melon Local is proud to recognize Mental Health Awareness Month this May. According to a recent study, about 1 in 5 adults experience at least one type of mental health illness each year. As a Nevada Top Workplace honoree, we understand the importance of creating a workspace that empowers our team members and facilitates growth and emotional wellness. In case you need some ideas on ways to make your workspace
Melon Local Named a Nevada Top Workplaces 2023 Winner
We are proud to announce Melon Local was recognized by the Las Vegas Review-Journal and Las Vegas Business Press as a Nevada Top Workplaces 2023 honoree. “When we built this company and culture during the beginning of COVID, we knew it would be a challenge to find people, much less the people we wanted to embody this company,” said Melon Local CEO and Co-founder Whitney Green. “We wanted to make
5 Remarketing Strategies for Insurance Agents
Increasing traffic to your website may be top-of-mind for your insurance marketing strategy, but what about those potential customers who don’t engage with you past the first click? Instead of letting those fresh leads spoil, try incorporating ad remarketing into your strategy. Also known as ad retargeting, remarketing targets people who have already interacted online with your agency but never converted from lead to customer. Whether it’s visiting your website,
AHA & Melon Local Host Successful Conference
In case you missed it, Melon Local helped rock the house as the official Title Sponsor of this year’s Agents Hosting Agent Conference V! We were happy to join around 900 insurance agents from all over the country in sunny Anaheim, CA from April 19-21 for three incredible days of workshops from some of the nation’s highest-performing agents. Being a leading voice in the insurance marketing world, we brought 16
5 Things I Love about Melon Local: Feat. Kirk Baker
Santa Clarita insurance agent Kirk Baker has been an industry pro since 1989. Having obtained Lifetime Million Dollar Round Table and President’s Club statuses, as well as helping 10 of his former team members open their own agencies, Kirk knows what it takes to run a successful agency. In 2019, he even co-founded Team by the Minute — a phone-answering service that provides customer support for other businesses with a
6 Ways To Set Your Agency Apart from Insurtechs
Insurtech companies are startups or established insurance companies that use technology to provide innovative and efficient insurance solutions. Typically, these companies target younger, tech-savvy customers. These companies often use data analytics, AI and other new technologies to streamline their insurance processes and provide customers with personalized and cost-effective insurance products. Similar to traditional property & casualty providers, insurtech companies offer a wide range of services, including digital insurance underwriting, policy