The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
Melon Spotlight: Liz Anguiano
Since joining our team as a Social Media Content Creator, Liz has brought fresh ideas, creativity and a true team spirit to everything she does. Her passion for crafting scroll-stopping content, hopping on calls to ensure our clients’ social presence is always on point and helping agents shine online as local legends made her an essential part of the Melon Patch. We caught up with Liz to talk about her
Soaring Eagle Agent Study Group Coming Back Stronger in 2026
The Soaring Eagle agent study group isn’t just back for 2026 — it’s bigger than ever. More than 400 agents and team members from across the U.S. are already set to attend from January 28–30 at the Soaring Eagle Resort & Casino in Mt. Pleasant, MI, making this the largest gathering the study group has hosted yet. Founder and insurance agent David Arce says even as the room expands, Soaring
Melon Local Wins Best Service Award at BizX North America 2025
At this year’s BizX North America conference sponsored by ActionCOACH, more than 400 entrepreneurs and business coaches gathered from Oct. 26–28 in Houston, TX to talk about leadership and what it really means to grow. And in the middle of it all, Melon Local proved once again that it’s possible to build a digital marketing agency around quality hospitality over hype. In a full-circle moment, we’re proud to announce that
Melon Spotlight: Ernie Ron
From guiding clients as a CSM to now leading a full team as Director of Client Success, Ernie’s journey at Melon has been inspiring, to say the least. Over the past four years, he’s helped shape how we connect with clients, drive leads and deliver results that truly matter.Whether he’s coaching his team, educating our clients on Melon Max or stepping into the spotlight during live demo videos, it’s safe to
What Our Team Loves About Melon Local: 5 Perspectives
At Melon Local, we believe our greatest strengths come from our people and the forward-thinking strategies we develop together because that’s what keeps our clients ahead of the game. Every relationship is an opportunity to embrace fresh ideas, adopt new technologies and build momentum in a digital space that’s constantly evolving. But beyond the tools, it’s the community that we’ve built — the support, collaboration and encouragement — that makes
Black Hat SEO Tricks That Can Come Back to Haunt You
Black hat SEO might look like a treat at first — a quick fix promising fast rankings, sudden traffic boosts and easy wins. But just like a haunted house, those misleading shortcuts are filled with hidden traps that can spook your business for years to come. At Melon Local, we’ve seen firsthand how these rule-breaking tactics may give businesses a temporary boost but almost always ends in penalties, lost visibility
Meet Melon Local’s Marketing Team
At Melon Local, our marketing team’s first priority is telling Melon’s story — making sure our brand, content, and resources stay fresh, consistent, and impactful. Every ad we create, every Melon University webinar we host, every blog we write and every piece of branded content we design has a purpose: to showcase what makes us different and to keep clients connected with the latest best practices in digital marketing. While
How to Connect with Gen Z Social Media Users
Gen Z — generally defined as those born between 1997 and 2012 — is the first generation to grow up entirely online with social media at their fingertips. From catchy TikTok dances to viral memes, this is how they connect. They value authenticity, speed and connection — they’ll “highkey” scroll past content that doesn’t resonate. And if your content doesn’t pass the “vibe check” in the first few seconds, it’s
Beyond Keywords: How ChatGPT-5 Redefines Search
OpenAI’s recent launch of ChatGPT-5 marks a significant shift in online search behavior. Even this blog’s feature image was created using ChatGPT-5 — a fitting example of how AI is no longer just a tool we talk about, but one we actively use to create and communicate. Originally kicking off the AI revolution with its previous large language model (LLM) ChatGPT-4 in 2023, OpenAI will likely continue to shape how
Latest Blog Posts
How to Strategize Your Social Media for Success in 2025
Is refreshing your social media part of your 2025 resolution? With a new year right around the corner, now’s your chance to reimagine how your business resonates across people’s feeds. From refining your content calendar to embracing cutting-edge trends, this is your moment to hit “refresh” on your social media. Let’s talk about what you need to do to ensure you’re relevant and top-of-mind in your local market! Look Back
What to Know About the FCC’s New Lead Generation Rule
A new federal rule tightening regulations on lead generation, as well as robocalls and robotexts is set to go into effect January 27, 2025. The Federal Communications Commission’s (FCC) new rule — originally adopted in December 2023 — aims to protect consumers from scam communications by closing loopholes in the lead generation industry and strengthening text messaging regulations. According to the FCC, these changes address vulnerabilities in robotext defenses, making
Interview with an Agent: Julie Hahn
North Carolina Insurance Agent Julie Hahn always understood the necessity of smart marketing when she opened her first agency in 2009 — whether it be through internet leads, organic search optimization or social media. Fast-forward to 2022, and Julie has opened another successful agency with a new company in the competitive Charlotte-metro area — but something was missing. She had the drive, but what she really needed was the right
Melon Spotlight: Natalie Nunez
From the moment she joined our team as a Social Media Content Creator, Natalie Nunez has been a valuable force for helping not only our agents establish and elevate their social media game, but Melon Local’s as well. Always in the know with the latest social media trends, her creative eye and knack for helping our clients stand out in their local markets have made her a truly One in
How AI Is Changing Insurance Consumer Behavior
With predictive algorithms and personalization tools, artificial intelligence (AI) is more than a buzzword. This emerging tech is redefining the behaviors and expectations of today’s digital shoppers. For business owners, staying ahead in the digital marketing space means adapting to these shifts while understanding where the industry is heading. What AI Platforms Are Leading the Way? From OpenAI’s ChatGPT and Google’s Gemini and Microsoft’s Co-Pilot, these advanced AI platforms are
Year-Over-Year Strategies for 2025 and Beyond
The start of a new year is the perfect time for fresh ideas, new goals and taking note of what’s worked and what hasn’t. The truth is, reviewing your year-over-year performance can feel like comparing apples to melons. So how can you measure success and set yourself up for a thriving 2025? Understand the Shifting Market Dynamics Competition is heating up in the insurance industry, it’s no longer enough to
FTC’s New Rule for Fake Reviews Officially in Effect
How New Federal Rule Affects Business Reviews In case you missed it, a federal rule banning fake reviews recently went into effect. The Federal Trade Commission’s (FTC) new rule — originally issued in August 2024 — officially went into effect in October. According to the FTC, this new rule now holds businesses accountable for posting or purchasing fake reviews, including those from people who don’t exist or have never engaged
Soaring Eagle Founder Shares Excitement About 2025 Event
As the COVID-19 pandemic redefined the professional landscape in 2020, Michigan insurance agent David Arce realized a significant void in networking and educational opportunities for agents. His recognition of the need for in-person connection and shared growth among insurance agents inspired Arce to found the Soaring Eagle Agent Study Group to continue fostering agency growth. “The core of it was just about agents sharing with each other,” says Arce. “Being
5 Things I Love About Melon Local – Feat. Trevor McBride
Portland, OR-area insurance agent Trevor McBride had already been running his agency for nearly seven years before coming across Melon Local. Previously, he’d tried working with other marketing companies but didn’t quite find the fruitful partnership he needed for his digital presence. Despite only joining us in February, Trevor has grown to love Melon Local for a number of reasons, including our personalized approach to digital marketing and transformative workshops.