The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
6 Ways You Can Generate Reviews for Your Insurance Agency
As part of your insurance marketing strategy and online reputation management, generating and encouraging online reviews is essential. Online review statistics have shown over 54 percent of online shoppers read at least four product reviews before purchasing a product. Having a substantial number of positive reviews is crucial for adding credibility to your agency’s reputation. On the other hand, negative reviews can also help you determine any unmet needs of
What to Know About Google’s Responsive Search Ads
Google will no longer serve new expanded text ads starting June 30, 2022 The world of paid advertising is constantly evolving, especially with Google, which is continuously updating how it runs its ad programs. If your business revolves around insurance marketing – let alone any kind of marketing – you should be aware of Google’s plans to scrap expanded text ads to instead focus on responsive search ads on June
Interview with an Agent: Kira Schnell-Harrison
Before she became an insurance agent, Kira Schnell-Harrison was a competitive synchronized figure skater. Kira grew up ice skating in Wisconsin and, at one point, qualified for Team USA. After her skating career, she worked in various roles in the consumer goods industry before opening her Chicago-area insurance agency in 2019. Although she doesn’t compete anymore, she still coaches ice skating and applies the same experience to managing her insurance
What is Organic Search Optimization?
You’ve likely heard of Search Engine Optimization, but have you ever heard of Organic Search Optimization? If not, we’d love to explain! Melon Local offers an exclusive Organic Search Optimization (OSO) insurance marketing package which can boost your web presence by focusing on your organic content. There are many ways your insurance agency can benefit from this package, including being listed in the most popular business directory listings and having
20 Ways to Use Facebook in Your Insurance Marketing Strategy
If there’s any social media that’s necessary for your insurance marketing strategy, it’s Facebook. With over 2.45 billion monthly users, Facebook is a great platform for making fun and engaging insurance social media posts. It also has the power to boost your agency’s visibility, drive leads, add value to your customers and strengthen your relationship with them and your local community. Whether you’re just starting off or you’ve been using
Interview with an Agent: Kevin Hayward
Kevin Hayward originally envisioned himself as a newspaper writer. He studied communication and was an active freelance writer for his local newspaper, but soon realized he had a passion for the insurance industry. After earning his bachelor’s degree, Kevin entered the insurance world as a claims agent in 2007. He worked his way up the company ladder and became a public affairs specialist and wrote articles for the insurance company’s
7 Tips for Choosing an SEO-Friendly Domain Name
Having an SEO-friendly domain name can make a huge difference in the overall success of your insurance agency’s marketing strategy. So, why is it so crucial for your insurance agency to choose the right domain name? Well, it helps: Define your brand Increase your click-through rate Generate more leads Boost your traffic Give credibility to your agency If your domain is too long or complicated, chances are it will be
10 Ways Your Insurance Agency Can Show Customer Appreciation
Just because your insurance agency sells someone a new policy doesn’t mean that things end there. The insurance industry is all about nurturing long-term relationships, and like any healthy relationship, there needs to be a balance of mutual appreciation between you and your customers. Reciprocity is crucial to your agency’s long-term success and, in turn, makes your customers more likely to return the favor through additional sales, reviews and referrals.
Melon Local Named 2022 Google Premier Partner
All of us at Melon Local are ecstatic to announce that our insurance marketing agency has achieved 2022 Google Premier Partner status in the Google Partners program! Okay, so what does this mean exactly? It means Google now ranks Melon Local in the top 3% of all Google Partners and distinguishes us as a top industry performer. That’s a pretty big deal! This February, Google recognized the achievements of Melon
Latest Blog Posts
Melon Spotlight: Cian Murphy
As one of our Paid Search Managers, Cian Murphy’s impact on Melon Local’s digital ad campaigns is tremendous. He’s a go-to expert for fine-tuning budgets, optimizing ads and implementing strategic adjustments to keep thousands of campaigns delivering fresh, quality leads for our agents. We took some time to speak to Cian to learn more about his meticulous approach to paid search, the rewarding challenges of his role and what he
Beware of These 13 Digital Marketing Scare Tactics
The digital marketing world is filled with hidden traps and misleading claims designed to exploit your fears. But the reality is that most of these claims aren’t just exaggerated — they can be misleading. Let’s unmask some of these spooky scare tactics used by other marketing companies and talk about how Melon Local uses facts over fear in our approach to digital marketing. 1. Guaranteed Placement On Google Ranking If
Get to Know Melon Local on a Demo Call: What to Expect
Alisha and Judy may have had a few surprises for each other in the video above, but, as our Directors of Business Development, they do know a lot about what it takes to level up your agency with Melon Local! So, what can you expect when you schedule a demo call with them? Let’s break it down! Tailoring the Demo to Your Interests After a warm introduction from one of
Social Media Trends to Keep You Growing This Season
Just like sweater weather and pumpkin spice, social media trends change just as quickly as the seasons, so it’s essential for insurance agents not to “fall” behind on the latest digital happenings across Facebook, Instagram, LinkedIn and TikTok. Let’s explore some of the latest social media trends that should be a part of your strategy, such as taking advantage of trending audio, video ideas and authentic storytelling. Sound Off with
Interview with an Agent: Mario Giraldo
Growing up in an immigrant household in the U.S., Mario Giraldo became well aware of the obstacles Spanish speakers face trying to navigate the insurance world. He often served as his family’s translator for official matters and found it frustrating how his parents would often be dismissed or left without answers due to their language barrier. This ultimately drove his passion to become an insurance agent in Kansas City, MO,
Navigating Market Fluctuations in the Insurance Industry
Are you staying competitive in the ever-changing insurance landscape? Melon Local can help! The truth is that the insurance industry has faced an unprecedented wave of market fluctuations driven by factors such as the lingering aftermath of the pandemic, persisting inflation, disruption in supply chains, natural disasters, evolving consumer trends and changing government regulations and laws. As you are familiar with, not only has the insurance industry been impacted, but
Melon Spotlight: Richard Viado
Paid Search Manager Richard Viado often works behind the scenes, but his impact is always front and center. From creating lead-generating Facebook ad campaigns to diving deep into data, Richard’s expertise drives quality results for Melon Local. We caught up with him to learn more about his typical day and what updates may be in store with Facebook! Ready for your paid search to pay off? Book a demo today!
Meet Melon University Speaker Scott Grates
Following the 2007–2008 Financial Crisis, insurance agent Scott Grates found himself in a tight spot. As a brand new agency owner with a wife and two babies at home, he had to make every dollar count. So, he tested every marketing strategy he could — Yellow Pages, direct mail, telemarketing and newspaper ads. A year later, he reviewed his various marketing efforts and realized there was one clear outlier that
How to Help Melon Local Support Light the Night
Melon Local is excited to once again participate in the Leukemia & Lymphoma Society’s (LLS) Light the Night walk in Las Vegas on November 2. Since 2021, we’ve been proud supporters of this cause, raising over $5,000 to help fund the LLS’s life-saving work. For us, it’s more than just a walk — it’s an opportunity to stand with survivors, remember those we’ve lost, and contribute to the fight against