The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
How Organic Search and Paid Search Work Together
Some things have proven better together throughout the course of history: peanut butter and jelly, Lennon and McCartney, and, in the digital marketing world, organic and paid search. Sure, both of these approaches can be effective on their own, but when properly used together, they can offer your business a wide range of unique benefits and insights. The Distinct Roles of Organic and Paid Search Although organic and paid search
Meet Insurance Power Couple Jeff Burtis and Karen Michaels
In the heart of the insurance world, Jeff Burtis and Karen Michaels stand out not just as partners in life but as trailblazers redefining the industry through a shared dedication toward spreading positivity. When their paths first crossed at an Agents Hosting Agents event in 2018, it was immediately clear that they shared more than just professional interests. Despite managing their agencies from different states — with Jeff in Illinois
Using the Right Social Platform as an Insurance Agent
In the marketing world, we often hear the mantra: “Be where your customers are.” Well, more often than not, this can be on social media. As of 2024, over 4.9 billion people use social media, with the average time spent on at least one platform being around 144 minutes. Whether you’re on Facebook, Instagram or LinkedIn, it’s not just about being present — it’s about being present in the right
Melon Spotlight: Cara Kornegay
Welcome to our first-ever Melon Spotlight, in which we will be highlighting One in a Melon team members making a difference in the digital marketing space. This time, we caught up with Cara Kornegay, one of our many talented Client Success Managers whose enthusiasm for digital marketing is as infectious as it is insightful. Check out our video interview with Cara as she shares a mix of fun personal anecdotes
4 Do’s and Don’ts of Organic Search Optimization
Did you know that the number one organic search result at the top of a page is 10 times more likely to receive a click compared to a page in the number 10 spot? Whether you’re a small-town insurance agent or run a multi-state agency, a smart approach to organic search optimization can expand your digital reach and garner fresh, quality leads. Unlike paid search, focusing on your organic reach
Ranking Factors on Google’s Local Map Pack
Ever searched for a nearby business on Google and seen a map with highlighted results at the top? That’s the Google Local Map Pack, a handy tool that shows relevant businesses based on your search. This dynamic feature, also known as the Google 3-Pack, Google Maps Pack and Google Local Pack, pulls info from Google Maps to give you a quick snapshot of nearby options. Each listing includes the business’s
Interview with an Agent: Amy Davis
Raised in Pennsylvania, Amy Davis was deeply inspired by her grandfather, a local insurance agent who took a personalized approach to customer service. After earning her degree from the Indiana University of Pennsylvania, Amy ventured to Texas, fueled by a profound desire to support individuals and engage with the community. With a six-year tenure at a local agency under her belt, she decided to emulate her grandfather’s legacy by launching
5 Things I Love About Melon Local — Feat. Nick Mongeau
San Fernando insurance agent Nick Mongeau is a natural conversationalist who enjoys educating people in his community about finding the right insurance coverage. Since opening his agency in 2020, his office has grown to serve over a thousand households across the San Fernando Valley, including the areas of Pacoima, Mission Hills, Sylmar, and Granada Hills. Realizing the importance of having a comprehensive approach to digital advertising, he tried working with
Melon Local’s CEO Named a Vegas Inc 2024 40 Under 40 Honoree
Whitney Green-Olson, CEO and Co-Founder of the Las Vegas-based digital marketing agency, Melon Local, was recognized by Vegas Inc as one of its 2024 40 Under 40 honorees. Vegas Inc’s 40 Under 40 awards celebrate the achievements of young leaders from various industries. Recipients were selected by a panel of judges based on their work ethic, community devotion, and exceptional leadership throughout Southern Nevada. “Being recognized as one of the
Latest Blog Posts
How to Strategize Your Social Media for Success in 2025
Is refreshing your social media part of your 2025 resolution? With a new year right around the corner, now’s your chance to reimagine how your business resonates across people’s feeds. From refining your content calendar to embracing cutting-edge trends, this is your moment to hit “refresh” on your social media. Let’s talk about what you need to do to ensure you’re relevant and top-of-mind in your local market! Look Back
What to Know About the FCC’s New Lead Generation Rule
A new federal rule tightening regulations on lead generation, as well as robocalls and robotexts is set to go into effect January 27, 2025. The Federal Communications Commission’s (FCC) new rule — originally adopted in December 2023 — aims to protect consumers from scam communications by closing loopholes in the lead generation industry and strengthening text messaging regulations. According to the FCC, these changes address vulnerabilities in robotext defenses, making
Interview with an Agent: Julie Hahn
North Carolina Insurance Agent Julie Hahn always understood the necessity of smart marketing when she opened her first agency in 2009 — whether it be through internet leads, organic search optimization or social media. Fast-forward to 2022, and Julie has opened another successful agency with a new company in the competitive Charlotte-metro area — but something was missing. She had the drive, but what she really needed was the right
Melon Spotlight: Natalie Nunez
From the moment she joined our team as a Social Media Content Creator, Natalie Nunez has been a valuable force for helping not only our agents establish and elevate their social media game, but Melon Local’s as well. Always in the know with the latest social media trends, her creative eye and knack for helping our clients stand out in their local markets have made her a truly One in
How AI Is Changing Insurance Consumer Behavior
With predictive algorithms and personalization tools, artificial intelligence (AI) is more than a buzzword. This emerging tech is redefining the behaviors and expectations of today’s digital shoppers. For business owners, staying ahead in the digital marketing space means adapting to these shifts while understanding where the industry is heading. What AI Platforms Are Leading the Way? From OpenAI’s ChatGPT and Google’s Gemini and Microsoft’s Co-Pilot, these advanced AI platforms are
Year-Over-Year Strategies for 2025 and Beyond
The start of a new year is the perfect time for fresh ideas, new goals and taking note of what’s worked and what hasn’t. The truth is, reviewing your year-over-year performance can feel like comparing apples to melons. So how can you measure success and set yourself up for a thriving 2025? Understand the Shifting Market Dynamics Competition is heating up in the insurance industry, it’s no longer enough to
FTC’s New Rule for Fake Reviews Officially in Effect
How New Federal Rule Affects Business Reviews In case you missed it, a federal rule banning fake reviews recently went into effect. The Federal Trade Commission’s (FTC) new rule — originally issued in August 2024 — officially went into effect in October. According to the FTC, this new rule now holds businesses accountable for posting or purchasing fake reviews, including those from people who don’t exist or have never engaged
Soaring Eagle Founder Shares Excitement About 2025 Event
As the COVID-19 pandemic redefined the professional landscape in 2020, Michigan insurance agent David Arce realized a significant void in networking and educational opportunities for agents. His recognition of the need for in-person connection and shared growth among insurance agents inspired Arce to found the Soaring Eagle Agent Study Group to continue fostering agency growth. “The core of it was just about agents sharing with each other,” says Arce. “Being
5 Things I Love About Melon Local – Feat. Trevor McBride
Portland, OR-area insurance agent Trevor McBride had already been running his agency for nearly seven years before coming across Melon Local. Previously, he’d tried working with other marketing companies but didn’t quite find the fruitful partnership he needed for his digital presence. Despite only joining us in February, Trevor has grown to love Melon Local for a number of reasons, including our personalized approach to digital marketing and transformative workshops.