The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
How Organic Search and Paid Search Work Together
Some things have proven better together throughout the course of history: peanut butter and jelly, Lennon and McCartney, and, in the digital marketing world, organic and paid search. Sure, both of these approaches can be effective on their own, but when properly used together, they can offer your business a wide range of unique benefits and insights. The Distinct Roles of Organic and Paid Search Although organic and paid search
Meet Insurance Power Couple Jeff Burtis and Karen Michaels
In the heart of the insurance world, Jeff Burtis and Karen Michaels stand out not just as partners in life but as trailblazers redefining the industry through a shared dedication toward spreading positivity. When their paths first crossed at an Agents Hosting Agents event in 2018, it was immediately clear that they shared more than just professional interests. Despite managing their agencies from different states — with Jeff in Illinois
Using the Right Social Platform as an Insurance Agent
In the marketing world, we often hear the mantra: “Be where your customers are.” Well, more often than not, this can be on social media. As of 2024, over 4.9 billion people use social media, with the average time spent on at least one platform being around 144 minutes. Whether you’re on Facebook, Instagram or LinkedIn, it’s not just about being present — it’s about being present in the right
Melon Spotlight: Cara Kornegay
Welcome to our first-ever Melon Spotlight, in which we will be highlighting One in a Melon team members making a difference in the digital marketing space. This time, we caught up with Cara Kornegay, one of our many talented Client Success Managers whose enthusiasm for digital marketing is as infectious as it is insightful. Check out our video interview with Cara as she shares a mix of fun personal anecdotes
4 Do’s and Don’ts of Organic Search Optimization
Did you know that the number one organic search result at the top of a page is 10 times more likely to receive a click compared to a page in the number 10 spot? Whether you’re a small-town insurance agent or run a multi-state agency, a smart approach to organic search optimization can expand your digital reach and garner fresh, quality leads. Unlike paid search, focusing on your organic reach
Ranking Factors on Google’s Local Map Pack
Ever searched for a nearby business on Google and seen a map with highlighted results at the top? That’s the Google Local Map Pack, a handy tool that shows relevant businesses based on your search. This dynamic feature, also known as the Google 3-Pack, Google Maps Pack and Google Local Pack, pulls info from Google Maps to give you a quick snapshot of nearby options. Each listing includes the business’s
Interview with an Agent: Amy Davis
Raised in Pennsylvania, Amy Davis was deeply inspired by her grandfather, a local insurance agent who took a personalized approach to customer service. After earning her degree from the Indiana University of Pennsylvania, Amy ventured to Texas, fueled by a profound desire to support individuals and engage with the community. With a six-year tenure at a local agency under her belt, she decided to emulate her grandfather’s legacy by launching
5 Things I Love About Melon Local — Feat. Nick Mongeau
San Fernando insurance agent Nick Mongeau is a natural conversationalist who enjoys educating people in his community about finding the right insurance coverage. Since opening his agency in 2020, his office has grown to serve over a thousand households across the San Fernando Valley, including the areas of Pacoima, Mission Hills, Sylmar, and Granada Hills. Realizing the importance of having a comprehensive approach to digital advertising, he tried working with
Melon Local’s CEO Named a Vegas Inc 2024 40 Under 40 Honoree
Whitney Green-Olson, CEO and Co-Founder of the Las Vegas-based digital marketing agency, Melon Local, was recognized by Vegas Inc as one of its 2024 40 Under 40 honorees. Vegas Inc’s 40 Under 40 awards celebrate the achievements of young leaders from various industries. Recipients were selected by a panel of judges based on their work ethic, community devotion, and exceptional leadership throughout Southern Nevada. “Being recognized as one of the
Latest Blog Posts
Melon Spotlight: Cian Murphy
As one of our Paid Search Managers, Cian Murphy’s impact on Melon Local’s digital ad campaigns is tremendous. He’s a go-to expert for fine-tuning budgets, optimizing ads and implementing strategic adjustments to keep thousands of campaigns delivering fresh, quality leads for our agents. We took some time to speak to Cian to learn more about his meticulous approach to paid search, the rewarding challenges of his role and what he
Beware of These 13 Digital Marketing Scare Tactics
The digital marketing world is filled with hidden traps and misleading claims designed to exploit your fears. But the reality is that most of these claims aren’t just exaggerated — they can be misleading. Let’s unmask some of these spooky scare tactics used by other marketing companies and talk about how Melon Local uses facts over fear in our approach to digital marketing. 1. Guaranteed Placement On Google Ranking If
Get to Know Melon Local on a Demo Call: What to Expect
Alisha and Judy may have had a few surprises for each other in the video above, but, as our Directors of Business Development, they do know a lot about what it takes to level up your agency with Melon Local! So, what can you expect when you schedule a demo call with them? Let’s break it down! Tailoring the Demo to Your Interests After a warm introduction from one of
Social Media Trends to Keep You Growing This Season
Just like sweater weather and pumpkin spice, social media trends change just as quickly as the seasons, so it’s essential for insurance agents not to “fall” behind on the latest digital happenings across Facebook, Instagram, LinkedIn and TikTok. Let’s explore some of the latest social media trends that should be a part of your strategy, such as taking advantage of trending audio, video ideas and authentic storytelling. Sound Off with
Interview with an Agent: Mario Giraldo
Growing up in an immigrant household in the U.S., Mario Giraldo became well aware of the obstacles Spanish speakers face trying to navigate the insurance world. He often served as his family’s translator for official matters and found it frustrating how his parents would often be dismissed or left without answers due to their language barrier. This ultimately drove his passion to become an insurance agent in Kansas City, MO,
Navigating Market Fluctuations in the Insurance Industry
Are you staying competitive in the ever-changing insurance landscape? Melon Local can help! The truth is that the insurance industry has faced an unprecedented wave of market fluctuations driven by factors such as the lingering aftermath of the pandemic, persisting inflation, disruption in supply chains, natural disasters, evolving consumer trends and changing government regulations and laws. As you are familiar with, not only has the insurance industry been impacted, but
Melon Spotlight: Richard Viado
Paid Search Manager Richard Viado often works behind the scenes, but his impact is always front and center. From creating lead-generating Facebook ad campaigns to diving deep into data, Richard’s expertise drives quality results for Melon Local. We caught up with him to learn more about his typical day and what updates may be in store with Facebook! Ready for your paid search to pay off? Book a demo today!
Meet Melon University Speaker Scott Grates
Following the 2007–2008 Financial Crisis, insurance agent Scott Grates found himself in a tight spot. As a brand new agency owner with a wife and two babies at home, he had to make every dollar count. So, he tested every marketing strategy he could — Yellow Pages, direct mail, telemarketing and newspaper ads. A year later, he reviewed his various marketing efforts and realized there was one clear outlier that
How to Help Melon Local Support Light the Night
Melon Local is excited to once again participate in the Leukemia & Lymphoma Society’s (LLS) Light the Night walk in Las Vegas on November 2. Since 2021, we’ve been proud supporters of this cause, raising over $5,000 to help fund the LLS’s life-saving work. For us, it’s more than just a walk — it’s an opportunity to stand with survivors, remember those we’ve lost, and contribute to the fight against