The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
How Insurance Agents Can Maximize Social Media Engagement
Social media isn’t just about posting content — it’s about engaging with your audience to build relationships, trust and, ultimately, your business. But what does engagement look like on different platforms? Let’s dive into what engagement looks like across Facebook, Instagram, LinkedIn and TikTok. Community Building and Interaction on Facebook Facebook’s engagement is driven by likes, comments, shares and group interactions. It’s a platform where community building is not just
How Social Media and Organic Search Benefit Each Other
The intersection of social media and organic search optimization isn’t just a crossroad — it’s a digital superhighway to growing your business. Leveraging the strengths of both these digital realms can propel your online visibility to new heights, drive more traffic and, ultimately, help you dominate your local market. Let’s explore how these two powerful forces can be utilized together to grow your business! How Social Media Enhances Organic Search
Melon Spotlight: Colin Heald
Introducing our July 2024 Melon Spotlight, Colin Heald, our one and only Senior Software Architect. Though not always front and center, Colin’s impact on Melon Local’s operations is tremendous as the founder of our proprietary software known as “The Patch.” We took some time to speak to Colin to learn more about his unique background, creating The Patch and what he enjoys most about working at Melon Local! Check out
5 Things I Love About Melon Local – Feat. Andrew Smith
While working as an intern at an Atlanta-area accounting firm after his graduation from Kennesaw University, Andrew Smith realized he wanted a career that would allow him to have a greater impact on his community. When given the chance to join a local insurance office as a team member, he fell in love with the industry and eventually opened his own office 11 years later in Marietta, GA in 2019.
Interview with ‘Helpy Hour’ Founder Lee Ann Stach
If there’s anything that can be said about Helpy Hour, it’s that their approach to networking insurance agents with each other is unconventional. What originally began as a satirical social media page in 2018 for like-minded agents to vent about common challenges has since become a trusted voice that has amassed a following in the thousands and regularly holds educational workshops across the country. Now on the horizon is their
Client Success Story with Natalie Nunez
Meet one of Melon Local’s talented Social Media Content Creators, Natalie Nunez! Natalie has been an integral part of our Melon Patch, from helping our One in a Melon agents create their social accounts to helping them stand out in their local market. We caught up with her to learn more about her innovative approach to social media and how she’s had an impact on our One in a Melon
4 Ways to Celebrate ‘Insurance Nerd Day’ On Social Media
Have you ever wondered why so many people in the insurance industry proudly call themselves “insurance nerds”? It’s because they genuinely love what they do, and there’s even a day to celebrate this passion! July 18 is Insurance Nerd Day, a fun-filled occasion for all the dedicated insurance enthusiasts out there. Insurance Nerd Day is a celebration for everyone in the insurance industry, from agents to policyholders and even those
Not All Business Listings Are Created Equal
First impressions often happen online, especially when it comes to online business listings. You can think of them as digital storefronts where your customers can learn everything about your business, including your contact info, your services and products, workplace culture and reviews. In fact, online listings may receive 2.7 times more views than a brand’s own website. Notably, one 2024 survey found that 77 percent of consumers use at least
Deciding Between Google and Microsoft Ads
Google accounts for over 90 percent of the global search engine market — making it the world’s most popular search engine — but this doesn’t mean you should overlook the lead-generating potential of Microsoft Ads — in particular through its search engine Bing. Let’s break down how both Google and Microsoft Ads differ and what they share in common. 1. Demographics Perhaps one of the most notable differences between these
Latest Blog Posts
Melon Spotlight: Liz Anguiano
Since joining our team as a Social Media Content Creator, Liz has brought fresh ideas, creativity and a true team spirit to everything she does. Her passion for crafting scroll-stopping content, hopping on calls to ensure our clients’ social presence is always on point and helping agents shine online as local legends made her an essential part of the Melon Patch. We caught up with Liz to talk about her
Soaring Eagle Agent Study Group Coming Back Stronger in 2026
The Soaring Eagle agent study group isn’t just back for 2026 — it’s bigger than ever. More than 400 agents and team members from across the U.S. are already set to attend from January 28–30 at the Soaring Eagle Resort & Casino in Mt. Pleasant, MI, making this the largest gathering the study group has hosted yet. Founder and insurance agent David Arce says even as the room expands, Soaring
Melon Local Wins Best Service Award at BizX North America 2025
At this year’s BizX North America conference sponsored by ActionCOACH, more than 400 entrepreneurs and business coaches gathered from Oct. 26–28 in Houston, TX to talk about leadership and what it really means to grow. And in the middle of it all, Melon Local proved once again that it’s possible to build a digital marketing agency around quality hospitality over hype. In a full-circle moment, we’re proud to announce that
Melon Spotlight: Ernie Ron
From guiding clients as a CSM to now leading a full team as Director of Client Success, Ernie’s journey at Melon has been inspiring, to say the least. Over the past four years, he’s helped shape how we connect with clients, drive leads and deliver results that truly matter.Whether he’s coaching his team, educating our clients on Melon Max or stepping into the spotlight during live demo videos, it’s safe to
What Our Team Loves About Melon Local: 5 Perspectives
At Melon Local, we believe our greatest strengths come from our people and the forward-thinking strategies we develop together because that’s what keeps our clients ahead of the game. Every relationship is an opportunity to embrace fresh ideas, adopt new technologies and build momentum in a digital space that’s constantly evolving. But beyond the tools, it’s the community that we’ve built — the support, collaboration and encouragement — that makes
Black Hat SEO Tricks That Can Come Back to Haunt You
Black hat SEO might look like a treat at first — a quick fix promising fast rankings, sudden traffic boosts and easy wins. But just like a haunted house, those misleading shortcuts are filled with hidden traps that can spook your business for years to come. At Melon Local, we’ve seen firsthand how these rule-breaking tactics may give businesses a temporary boost but almost always ends in penalties, lost visibility
Meet Melon Local’s Marketing Team
At Melon Local, our marketing team’s first priority is telling Melon’s story — making sure our brand, content, and resources stay fresh, consistent, and impactful. Every ad we create, every Melon University webinar we host, every blog we write and every piece of branded content we design has a purpose: to showcase what makes us different and to keep clients connected with the latest best practices in digital marketing. While
How to Connect with Gen Z Social Media Users
Gen Z — generally defined as those born between 1997 and 2012 — is the first generation to grow up entirely online with social media at their fingertips. From catchy TikTok dances to viral memes, this is how they connect. They value authenticity, speed and connection — they’ll “highkey” scroll past content that doesn’t resonate. And if your content doesn’t pass the “vibe check” in the first few seconds, it’s
Beyond Keywords: How ChatGPT-5 Redefines Search
OpenAI’s recent launch of ChatGPT-5 marks a significant shift in online search behavior. Even this blog’s feature image was created using ChatGPT-5 — a fitting example of how AI is no longer just a tool we talk about, but one we actively use to create and communicate. Originally kicking off the AI revolution with its previous large language model (LLM) ChatGPT-4 in 2023, OpenAI will likely continue to shape how