The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and
Get to Know Melon Local on a Demo Call: What to Expect
Alisha and Judy may have had a few surprises for each other in the video above, but, as our Directors of Business Development, they do know a lot about what it takes to level up your agency with Melon Local! So, what can you expect when you schedule a demo call with them? Let’s break it down! Tailoring the Demo to Your Interests After a warm introduction from one of
Social Media Trends to Keep You Growing This Season
Just like sweater weather and pumpkin spice, social media trends change just as quickly as the seasons, so it’s essential for insurance agents not to “fall” behind on the latest digital happenings across Facebook, Instagram, LinkedIn and TikTok. Let’s explore some of the latest social media trends that should be a part of your strategy, such as taking advantage of trending audio, video ideas and authentic storytelling. Sound Off with
Interview with an Agent: Mario Giraldo
Growing up in an immigrant household in the U.S., Mario Giraldo became well aware of the obstacles Spanish speakers face trying to navigate the insurance world. He often served as his family’s translator for official matters and found it frustrating how his parents would often be dismissed or left without answers due to their language barrier. This ultimately drove his passion to become an insurance agent in Kansas City, MO,
Navigating Market Fluctuations in the Insurance Industry
Are you staying competitive in the ever-changing insurance landscape? Melon Local can help! The truth is that the insurance industry has faced an unprecedented wave of market fluctuations driven by factors such as the lingering aftermath of the pandemic, persisting inflation, disruption in supply chains, natural disasters, evolving consumer trends and changing government regulations and laws. As you are familiar with, not only has the insurance industry been impacted, but
Melon Spotlight: Richard Viado
Paid Search Manager Richard Viado often works behind the scenes, but his impact is always front and center. From creating lead-generating Facebook ad campaigns to diving deep into data, Richard’s expertise drives quality results for Melon Local. We caught up with him to learn more about his typical day and what updates may be in store with Facebook! Ready for your paid search to pay off? Book a demo today!
Meet Melon University Speaker Scott Grates
Following the 2007–2008 Financial Crisis, insurance agent Scott Grates found himself in a tight spot. As a brand new agency owner with a wife and two babies at home, he had to make every dollar count. So, he tested every marketing strategy he could — Yellow Pages, direct mail, telemarketing and newspaper ads. A year later, he reviewed his various marketing efforts and realized there was one clear outlier that
How to Help Melon Local Support Light the Night
Melon Local is excited to once again participate in the Leukemia & Lymphoma Society’s (LLS) Light the Night walk in Las Vegas on November 2. Since 2021, we’ve been proud supporters of this cause, raising over $5,000 to help fund the LLS’s life-saving work. For us, it’s more than just a walk — it’s an opportunity to stand with survivors, remember those we’ve lost, and contribute to the fight against
Client Success Story with Kirsten Nguyen
As an endless encyclopedia of SEO knowledge who’s always up to date on the latest digital marketing trends, it’s safe to say Senior Director of Client Success Kirsten Nguyen knows what it takes to deliver results. Listen to our conversation with her about how she helps our clients improve their online reputation, rank higher on Google through strategic organic search optimization and overcome hurdles with their digital presence — of
How to Grow During Life Insurance Awareness Month and Beyond
National Life Insurance Awareness Month may be in full swing, but there are plenty of opportunities to grow your business year-round — especially when you have a fruitful partner like Melon Local in your corner! Let’s discuss how you can empower your customers with knowledge and how we can help them make informed decisions about their life insurance needs during September and beyond. The Numbers Behind Life Insurance: Why It
Latest Blog Posts
Strategize Around the 3 Stages of the Marketing Funnel
A strong brand isn’t built through just a single ad or phone call. It’s built across every step of the customer journey — from the moment a customer first hears your name to the second they decide to choose you over your competition. More often than not, that journey follows the marketing funnel. But today’s funnel demands more touchpoints, faster trust and consistent branding every step of the way. If
Melon Spotlight: Aaron Chu
You won’t often catch Aaron Chu in front of the camera — and honestly, he prefers it that way. However, if you’ve ever scrolled through one of our clients’ social feeds and paused on a design that made you look twice, chances are, he had something to do with it. As one of our talented Social Media Designers, Aaron works behind the scenes to make sure our clients’ content stands
Google Ads Updates Its Unfair Advantage Policy
Google recently changed its rules on how many ads a business can show on a single search results page — and if you want to stay competitive, it’s important for you to understand what’s changed. On April 14, Google updated its Unfair Advantage Policy to allow multiple ads from the same business to appear on the same search engine results page (SERP), so long as they are shown in different
How to Get More Instagram Engagement Without Spending a Dime
If you’ve ever opened Instagram and thought, “Why isn’t this getting more traction?” — you’re not alone! Social media changes constantly. New trends pop up, algorithms shift and it can feel like you’re always trying to catch up. But here’s what hasn’t changed: real connection still drives engagement. And the good news? You don’t need a big budget, a complicated strategy or a perfectly curated feed to start building that
Interview with an Agent: Andrew Blevins
Illinois Insurance Agent Andrew Blevins didn’t take the typical path to insurance, but his path has made all the difference. After more than a decade managing Broadway productions across the country, the COVID pandemic forced Andrew into a new career path as an insurance agent. What started as a pandemic pivot quickly turned into a passion, combining his creative edge and problem-solving mindset with a deep-rooted commitment to his community.
How Quality Photos Can Impact Your Google Business Profile
Uploading stock photos to your Google Business Profile may seem like a tempting idea, but using these images may not truly represent you — at least in the eyes of Google. Swapping out cookie-cutter images for high-quality, authentic photos can do so much more than just polish your profile. It can boost your visibility, your credibility and even your search rankings. In fact, even Google says businesses that add photos
Melon Local to Sponsor The Chair Project Art Charity
Melon Local is proud to announce its sponsorship of The Chair Project, a one-of-a-kind silent art auction dedicated to fundraising for the vital non-profit work of Sanctuary, Inc., in Hopkinsville, KY, on April 18. The event — which was founded by owner and local artist Julie-Anna Carlisle — will take place from 4-8 PM CDT at Milkweed Health and Harmony Emporium in Downtown Hopkinsville. Established in 1982, Sanctuary, Inc. is
Melon Local Visits Google’s Headquarters
At Melon Local, we don’t just keep up with the latest in digital marketing — we go straight to the source. Several members of our Melon Patch, including CEO Whitney Green-Olson, recently had the incredible opportunity to visit Google’s headquarters in California for an exclusive learning experience with some of the brightest minds in digital advertising. As a Google Premier Partner, we’re proud to be recognized in the top three
5 Common Digital Marketing Scams to Avoid
If you’re involved in the digital marketing world, chances are you’ve heard it all. “Your listings are broken.” “We can get you to #1 on Google.” “We’ll wipe those 1-star reviews.” But how many of these bold claims are legit? Spoiler alert: not many. At Melon Local, we’ve seen quite a few of these and the damage they can cause firsthand. Let’s break down five of the most common scams