November 1, 2023 - If you’re an insurance agent, perhaps you’ve heard the word exclusivity thrown around by different marketing agencies.
Companies often tout this word as a way to make their services seem more appealing, but what exactly does exclusivity mean in the world of insurance marketing? Perhaps we should ask if it even means anything at all.
Separating Hype From Reality
You’ll often hear marketing agencies promise you exclusivity with major search and social media platforms — such as Google, Microsoft Ads and Facebook — when it comes to targeting specific locations.
Here’s the catch, though: None of these major platforms offer exclusivity.
Sure, a marketing agency may offer to work with you exclusively in your specific location, but this in no way means they have the ability to give you a higher advantage or stop your competition from running ads on these platforms or bidding on the same exact keywords in your target area. Also, keep this in mind: The more competing marketing groups in your market using the same keywords, the higher the click and lead costs will be.
In addition, if a company claims to provide exclusivity within a specific radius or a set of zip codes, it should raise the question of whether you can run ads in other states where you’re licensed in. If they say you can, that doesn’t sound so exclusive, right?
When searching for a digital marketing agency, you should be seeking a company that talks about what they can actually accomplish based on competitors and keyword volume.
Melon Local’s Approach to Paid Search
Instead, we look at the bigger picture by running ads in the states you’re licensed in and the zip codes you’re most competitive in.
Our approach is rooted in success because we focus on:
Strategy
Whatever your goals are, our team of paid search professionals always takes the necessary time to develop a strategy that’s measurable and makes sense for your target market.
Precise Targeting
We do our research to identify and reach the right audience. Whether it’s Google or Microsoft, we always conduct thorough and comprehensive keyword and negative keyword research to ensure the greatest digital reach possible.
Quality
We always ensure the highest quality possible when it comes to creating ads to resonate with your desired audience.
Optimization
As we like to say around here a lot, we don’t set and forget. We are always continuously refining and improving your ads accounts to maximize their impact and reach.
There’s a reason why we have an average 30 percent conversion rate for our paid search campaigns! We’d love to show you how fruitful a partnership can be with Melon Local. Schedule a demo today to learn more about how we can deliver results!