February 27, 2025 - You’ve finally got your business on Instagram, but are you using it to its full potential?
According to Sprout Social’s 2025 Sprout Social Index, 29 percent of Instagram users make purchases through the app — making Instagram prime digital real estate for businesses looking to boost visibility and drive growth.
For business owners, though, keeping Instagram up-to-date can feel like a full-time job on top of everything else.
The good news? A few simple tweaks can make a big difference. Here are four quick updates you can make today to ensure your page is fresh and engaging for 2025!
1. Update Your Profile Photo
Think of your profile photo and bio as the “first impression” when someone lands on your page. This is your chance to make sure your audience instantly knows who you are in just a few seconds. When it comes to your profile picture, it’s best to stay current. Whether it’s your face or your business logo, make sure your photo represents you well.
Staying consistent with your brand is also important, so make sure to use colors and styles that match your overall branding for a polished look.
And if you need help making a standout profile picture, there are plenty of tools and apps for that, including our personal recommendation, pfpmaker.com!
2. Make Your Bio Pop
As for your Instagram bio, think of it as your digital elevator pitch. A strong bio clearly communicates who you are, what services or products you offer and what sets you apart from the competition. Plus, don’t forget to include a call-to-action (CTA) to guide visitors on what to do next.
Here are some tips to craft a bio that drives results:
- Use emojis: They’re a helpful way to convey your personality and make your text pop.
- Keep it readable: Use short, clear lines to make it easy to skim.
- Be clear: Describe what you do and who you help.
- Include a CTA: Make sure to encourage people to take action, like getting a free quote.
- Link back: Include your business link, or a Linktree account where you can add multiple links related to your business.
If you’re not sure where to start, draft your bio in your phone’s notes app first so you can perfect it before posting.
Here’s an example bio for an insurance agent: Insuring what matters in Las Vegas. 🏡🚗💼 We offer insurance for families & businesses. Community-first mindset. 💪 Get a free quote now! 📲 [Business or LinkTree link] #VegasStrong
3. Utilize Story Highlights
Story Highlights are a good way to highlight important content on your profile that doesn’t disappear after 24 hours. Keeping them updated ensures that visitors can easily access your most essential information.
Regularly update highlights to reflect new services, promotions or success stories. Keep it simple with 4-5 key highlights that focus on what matters most to your audience.
You should also include stories with links to direct traffic to your website and generate more leads.
4. Don’t Be a Square
Whether you love it or not (we think it’s great!), Instagram recently said goodbye to the iconic square photo format on mobile devices.
With that in mind, ensure your content stays fresh and relevant for 2025 by posting with Instagram’s new image dimensions.
If you manage your own social media, tools like Canva are perfect for resizing images to fit the new format.
Keep Your Page Fresh With Melon Local
Whether it’s Instagram, Facebook or LinkedIn, Melon Local makes managing social media easy. Whether you need a profile refresh, engaging content or a strategy that actually drives results, our Melon Patch is here to help.
And if you choose our Custom Social Package, there are a multitude of things we can do to give your profile an extra polished look, including branded highlight covers!
If you’re ready to level up your social media and see real growth, schedule a demo today to learn how partnering with Melon Local can make all the difference!