How to Create the Perfect Insurance Marketing Plan

Business professional taking notes while developing a marketing strategy

As an insurance agent, it’s essential for you to create a detailed marketing plan every year to help you keep your business on track and realize your goals. A detailed insurance marketing plan can make a difference in your annual ROI and may lead to new opportunities you never considered. Although no two agencies are […]

Make People Fall in Love With Your Insurance Agency

Woman smiling while talking on a smartphone, representing positive customer relationships and communication with an insurance agency

As an insurance agent, part of your job is to win the hearts of your customers. Sure, offering low insurance premiums may impact customer retention, but there’s more to winning people over than helping them save on their policies.  Satisfied customers are 80 percent more likely to renew their policies, so it’s essential to consistently […]