Scaling Agency Growth for ROI

August 6 | 7 AM or 1 PM PT

Scaling a team is one challenge — scaling it profitably is another.

Join Trophy Club agency builder and business strategist Peyton Pettus — alongside host and insurance agent Mike Whitford — for a Melon University session that dives into how to scale smarter, measure what matters and level up your ROI from your team and marketing — FREE for Melon clients.

From tracking the real cost of each producer to building custom incentive plans and applying the 30/40/30 model to every decision, this 60-minute workshop geared toward agents and team leaders breaks down what it actually takes to grow a high-performing, scalable operation.

Whether you’re a seasoned or aspiring agent, you won’t want to miss out on this Melon University workshop!

Workshop Highlights

Smart Scaling with the 30/40/30 Model

• Use the 30/40/30 rule to guide every operational and hiring decision

• Tie cost-per-unit to measurable outputs like producer activity and ROI

• Create budget accountability without sacrificing growth

Hiring Models that Work

• Understand how to apply a comprehensive hiring structure

• Why roles like CEO and remote TM only matter if tied to ROI

• Set realistic ramp-up timelines that support long-term scale

Turning Team Incentives Into Conversions

• Use incentive programs to help team members define their own metrics and rewards

• Design comp plans that support production and agency culture

• Eliminate excuses by linking every incentive to something that matters

Tracking True Production Cost

• Calculate total cost per producer, including training and tools

• Build production metrics backward from the ROI you need

• Use these insights to guide comp structure, team size and marketing spend

Choose Your Session

One Day Only — August 6

7:00 AM PT or 1:00 PM PT

Free for Melon Clients* | $49 for Non-Melon Attendees**

About Peyton

Peyton Pettus is a Georgia-based insurance agent specializing in scalable agency systems, hiring strategy and performance modeling. His no-fluff approach ties every role, incentive and investment to real results — helping agency owners reduce waste, strengthen accountability and grow with intention. Peyton currently oversees three high-producing offices across Georgia with over 35 team members.

* Webinar is for you and up to 10 attendees.
** Non-Melon attendees can schedule and complete a demo with Melon to receive the Melon Client price.

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Melon University fees will be charged within 5 business days of registering. You can request a refund up to seven days before the workshop. In the event of a cancellation within seven days of the workshop series, a credit will be issued for the same workshop series in the future. If you are unable to attend one of the scheduled webinars in the workshop series, please get in touch with us to discuss your options. If you have any other questions or concerns, please email support@melonlocal.com or call us at 702.723.2791.
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Scaling Agency Growth for ROI

Workshop Highlights

Choose Your Session

About Peyton

Agent Info

Webinar Info

Team Leader(s) Info

Tell us a little more:

Payment Info