Whether you’re a new agent, opened a second location or are simply ready to grow, insurance marketing is an excellent way to add more policyholders to your business. But where should you start?
As a marketing agency that generates leads for insurance agents, Melon Local is your resource for insurance marketing services that get results. Using our years of experience and guidance from some of the most respected agents in the industry, we’re able to pinpoint insurance marketing ideas that work and weed out the ones that don’t. We do this for you, our dear insurance agents.
To get your new marketing strategy started on the right foot, we’ve compiled a list of digital insurance marketing ideas you can start today or keep in your pocket for the next quarter. In fact, we’re breaking down the list by when we think you should start each campaign. Let’s get started.
1. Claim your Google Business Profile profile.
Claiming your Google Business Profile profile (and other directory listings) is a good place to kick off your digital marketing efforts. First, it’s easy and free! Second, it’ll enable you to start collecting reviews on this site. As we already know, customer reviews have a huge impact on consumers’ decisions. How often do you try a new restaurant without glancing at the reviews first? If you’re like most, then probably not often.
Another benefit of claiming your Google listing is that your agency can then better populate on Google maps and search, creating more visibility for your agency beyond your webpage. To learn how to claim your business, simply follow Google’s step-by-step instructions. If you are having issues then please give us a call. We are happy to help.
1 ½. Don’t forget to fill out your profile information.
It’s not enough to just make a business directory listing profile. You’ll also need to fill out the profile information, including contact info, business hours and photos. Try to complete every item on your profile and include keywords in the description of your business. For example, if you run an agency in Seattle, Washington, then the keyword may be “auto insurance in Seattle, WA”.
2. Optimize your agency webpage.
Most agents have a localized webpage dedicated to their business instead of a full website. You can still make the most out of your single webpage with simple search engine optimization and customer-friendly updates.
First, make your profile fun to read. It should show off your qualifications, specializations and your personality so potential customers know they’re in good hands with you. A winning personality combined with great customer service has the potential to beat out similarly priced competition.
To optimize for search, you’ll want to include keywords on your webpage. Like we mentioned above, this keyword may consist of “insurance” or the name of your carrier combined with your location.
3. Start a pay-per-click campaign.
Of the three insurance marketing ideas shared on this blog, this will be the most complex to achieve. However, pay-per-click, or PPC, advertising is renowned for its ability to yield results fast while the two tips above may take longer to produce leads.
With a lot of research and some trial and error, you can absolutely run your own PPC campaigns. However, many insurance agents choose to outsource this work so they can focus on selling to the leads they’re earning from their marketing efforts. An insurance marketing agency can take the guesswork out of running PPC ads and deliver the results directly to your door.
Which Insurance Marketing Idea Will You Try First?
The strategies above are organized in the order we think you should use when diving into digital marketing, but that’s not the only way to go about it. Maybe you already have experience and PPC and want to dive right in! Or perhaps you don’t have the time to manage your own insurance marketing efforts and would prefer to outsource to an agency like Melon Local. Whichever you choose, we wish you luck on your marketing journey.