April 21, 2025 - Uploading stock photos to your Google Business Profile may seem like a tempting idea, but using these images may not truly represent you — at least in the eyes of Google.
Swapping out cookie-cutter images for high-quality, authentic photos can do so much more than just polish your profile.
It can boost your visibility, your credibility and even your search rankings.
In fact, even Google says businesses that add photos to their Business Profiles receive 42 percent more requests for directions on Google Maps, and 35 percent more clicks through to their websites.
Let’s take a closer look at the importance of photo quality and how it may improve your digital reputation.
Real Photos Provide Trust
Although Google hasn’t explicitly spoken on stock photo usage, what we do know is that Google encourages authenticity. When someone finds your listing and sees a real office, real people and real smiles, they’re more likely to stick around — and more likely to call. And when people engage with your listing, Google takes notice.
That engagement helps:
- Push your profile closer to the top of local search results
- Get your business featured in the local map pack
- Drive more organic traffic to your site
Your Location Matters
Photos taken at your actual location add authenticity to your business profile and help you stand out to potential customers. They show Google and your community that you’re not just legit — you’re active and engaged.
While Google may not rely on geotags alone, locally relevant photos still support your presence in the areas you serve and can add an extra level of credibility for your prospects.
Keep Your Posts Consistent
Make adding new photos a regular habit. Consider snapping pictures or providing original visuals that showcases company-sponsored events, team member spotlights and educational content — heck, even uploading a pic of your “company dog” can look good in the eyes of Google!
A consistent stream of organic content shows you’re engaged and invested. Plus, it keeps your business listing feeling fresh for both Google and potential customers.
Ready to Make a Better First Impression?
At Melon Local, we don’t just talk about quality — we build it into everything we do. When it comes to your business listings, our Success Team is here to consistently post your photos and offer suggestions that promote organic growth.
We’ll guide you on what to post, when to post and how to keep your listing fresh in the eyes of both Google and your future customers. Because when your profile looks alive, it performs like it.
Ready to boost your visibility, build trust and attract more local traffic? Schedule a demo today to discover a fresher approach to local SEO!