June 28, 2024 - At Melon Local, we believe paid search isn’t just about being seen — it’s about letting people know you run the best business in town. With an average 30 percent click-to-quote rate, our comprehensive approach ensures you not only reach your local market but also convert them into loyal customers. Here’s how we “ex-seed” expectations when it comes to our paid search services.
Monthly In-Depth Meetings
We get that sifting through data and crunching numbers isn’t everybody’s thing. Thankfully, that’s where your Client Success Manager (CSM) comes into play. Our Google-certified CSMs conduct monthly in-depth meetings to review your growth, set measurable goals and adjust your budget as needed. These meetings ensure that we continuously optimize your campaign and drive fresh, quality leads month over month.
Dedicated Landing Pages for Search Campaigns
Unlike many competitors, Melon Local uses dedicated landing pages designed specifically for your campaign. Through these landing pages, we are able to track quote starts accurately, differentiate between paid and organic leads, and monitor conversion rates. This data also helps us calculate your cost per lead and make data-driven decisions that enhance your campaign’s performance.
Dedicated Phone Numbers for Call Campaigns
Precision is crucial in call campaigns, which is why we also help set you up with a dedicated phone number for your campaign. This allows us to capture and analyze call details accurately, giving us additional insights into the effectiveness of your paid search efforts. By tracking the number and quality of calls, we can refine your strategy to ensure every call is a valuable lead.
Smarter Decisions with “The Patch”
Our proprietary software — AKA The Patch — is integrated with Google’s API and is the powerhouse behind our data-driven approach to delivering results. Our in-house software allows us to monitor your campaign’s performance in real time, providing a comprehensive overview and helping us further see what’s working and what’s not. With the ability to track ad spend and analyze key metrics, we make swift decisions to optimize your campaign on a daily basis.
Let’s Make Your Paid Search Pay Off
Ready to elevate your marketing efforts? Book a demo with Melon Local today and discover why over 1,600 agents across the U.S. trust us with their digital marketing needs.