The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and
Interview with an Agent: Kira Schnell-Harrison
Before she became an insurance agent, Kira Schnell-Harrison was a competitive synchronized figure skater. Kira grew up ice skating in Wisconsin and, at one point, qualified for Team USA. After her skating career, she worked in various roles in the consumer goods industry before opening her Chicago-area insurance agency in 2019. Although she doesn’t compete anymore, she still coaches ice skating and applies the same experience to managing her insurance
What is Organic Search Optimization?
You’ve likely heard of Search Engine Optimization, but have you ever heard of Organic Search Optimization? If not, we’d love to explain! Melon Local offers an exclusive Organic Search Optimization (OSO) insurance marketing package which can boost your web presence by focusing on your organic content. There are many ways your insurance agency can benefit from this package, including being listed in the most popular business directory listings and having
20 Ways to Use Facebook in Your Insurance Marketing Strategy
If there’s any social media that’s necessary for your insurance marketing strategy, it’s Facebook. With over 2.45 billion monthly users, Facebook is a great platform for making fun and engaging insurance social media posts. It also has the power to boost your agency’s visibility, drive leads, add value to your customers and strengthen your relationship with them and your local community. Whether you’re just starting off or you’ve been using
Interview with an Agent: Kevin Hayward
Kevin Hayward originally envisioned himself as a newspaper writer. He studied communication and was an active freelance writer for his local newspaper, but soon realized he had a passion for the insurance industry. After earning his bachelor’s degree, Kevin entered the insurance world as a claims agent in 2007. He worked his way up the company ladder and became a public affairs specialist and wrote articles for the insurance company’s
7 Tips for Choosing an SEO-Friendly Domain Name
Having an SEO-friendly domain name can make a huge difference in the overall success of your insurance agency’s marketing strategy. So, why is it so crucial for your insurance agency to choose the right domain name? Well, it helps: Define your brand Increase your click-through rate Generate more leads Boost your traffic Give credibility to your agency If your domain is too long or complicated, chances are it will be
10 Ways Your Insurance Agency Can Show Customer Appreciation
Just because your insurance agency sells someone a new policy doesn’t mean that things end there. The insurance industry is all about nurturing long-term relationships, and like any healthy relationship, there needs to be a balance of mutual appreciation between you and your customers. Reciprocity is crucial to your agency’s long-term success and, in turn, makes your customers more likely to return the favor through additional sales, reviews and referrals.
Melon Local Named 2022 Google Premier Partner
All of us at Melon Local are ecstatic to announce that our insurance marketing agency has achieved 2022 Google Premier Partner status in the Google Partners program! Okay, so what does this mean exactly? It means Google now ranks Melon Local in the top 3% of all Google Partners and distinguishes us as a top industry performer. That’s a pretty big deal! This February, Google recognized the achievements of Melon
2022 Insurance Marketing Trends You Need to Know
Welcome, 2022! Every year, we like to kick things off by examining what’s new in the world of insurance marketing. Digital marketing is always evolving. Technology advances, customer behavior changes, and marketers who stay agile have the best chance of getting ahead. To help you create an insurance marketing strategy for 2022, we’ve rounded up some of the most popular trends for your industry. We made sure that each of
Interview with an Agent: Jason Wade
With a background in education administration, you may wonder how insurance agent Jason Wade found his way to the industry. With a head for business and a desire to find independence, Jason found that an insurance agency was the perfect way for him to flex his entrepreneurial muscles. From the get-go, Jason decided to take on his own marketing efforts, but he knew there was a better way. After some
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Interview with an Agent: Julie Hahn
North Carolina Insurance Agent Julie Hahn always understood the necessity of smart marketing when she opened her first agency in 2009 — whether it be through internet leads, organic search optimization or social media. Fast-forward to 2022, and Julie has opened another successful agency with a new company in the competitive Charlotte-metro area — but something was missing. She had the drive, but what she really needed was the right
Melon Spotlight: Natalie Nunez
From the moment she joined our team as a Social Media Content Creator, Natalie Nunez has been a valuable force for helping not only our agents establish and elevate their social media game, but Melon Local’s as well. Always in the know with the latest social media trends, her creative eye and knack for helping our clients stand out in their local markets have made her a truly One in
How AI Is Changing Insurance Consumer Behavior
With predictive algorithms and personalization tools, artificial intelligence (AI) is more than a buzzword. This emerging tech is redefining the behaviors and expectations of today’s digital shoppers. For business owners, staying ahead in the digital marketing space means adapting to these shifts while understanding where the industry is heading. What AI Platforms Are Leading the Way? From OpenAI’s ChatGPT and Google’s Gemini and Microsoft’s Co-Pilot, these advanced AI platforms are
Year-Over-Year Strategies for 2025 and Beyond
The start of a new year is the perfect time for fresh ideas, new goals and taking note of what’s worked and what hasn’t. The truth is, reviewing your year-over-year performance can feel like comparing apples to melons. So how can you measure success and set yourself up for a thriving 2025? Understand the Shifting Market Dynamics Competition is heating up in the insurance industry, it’s no longer enough to
FTC’s New Rule for Fake Reviews Officially in Effect
How New Federal Rule Affects Business Reviews In case you missed it, a federal rule banning fake reviews recently went into effect. The Federal Trade Commission’s (FTC) new rule — originally issued in August 2024 — officially went into effect in October. According to the FTC, this new rule now holds businesses accountable for posting or purchasing fake reviews, including those from people who don’t exist or have never engaged
Soaring Eagle Founder Shares Excitement About 2025 Event
As the COVID-19 pandemic redefined the professional landscape in 2020, Michigan insurance agent David Arce realized a significant void in networking and educational opportunities for agents. His recognition of the need for in-person connection and shared growth among insurance agents inspired Arce to found the Soaring Eagle Agent Study Group to continue fostering agency growth. “The core of it was just about agents sharing with each other,” says Arce. “Being
5 Things I Love About Melon Local – Feat. Trevor McBride
Portland, OR-area insurance agent Trevor McBride had already been running his agency for nearly seven years before coming across Melon Local. Previously, he’d tried working with other marketing companies but didn’t quite find the fruitful partnership he needed for his digital presence. Despite only joining us in February, Trevor has grown to love Melon Local for a number of reasons, including our personalized approach to digital marketing and transformative workshops.
Melon Spotlight: Cian Murphy
As one of our Paid Search Managers, Cian Murphy’s impact on Melon Local’s digital ad campaigns is tremendous. He’s a go-to expert for fine-tuning budgets, optimizing ads and implementing strategic adjustments to keep thousands of campaigns delivering fresh, quality leads for our agents. We took some time to speak to Cian to learn more about his meticulous approach to paid search, the rewarding challenges of his role and what he
Beware of These 13 Digital Marketing Scare Tactics
The digital marketing world is filled with hidden traps and misleading claims designed to exploit your fears. But the reality is that most of these claims aren’t just exaggerated — they can be misleading. Let’s unmask some of these spooky scare tactics used by other marketing companies and talk about how Melon Local uses facts over fear in our approach to digital marketing. 1. Guaranteed Placement On Google Ranking If