September 16, 2021 - We get a lot of questions about social media for insurance agents. Is social media marketing really that important? What platforms should I be using? What kind of content should I post? The list goes on and on.
Many insurance agencies forgo social media marketing because they think it won’t make an impact on their business. That’s just not the case! Social media has the power to increase your agency’s online visibility, create better relationships with your customers and provide value to your policyholders. Need a little more convincing? Check out the top reasons you should implement this insurance marketing idea at your agency.
Benefits of Social Media Marketing
While we love cute videos of cats and heartfelt comments from grandma just as much as the next person, that’s not the only value you can get from social media. We suggest creating business profiles on relevant social channels to better engage with your current and potential customers. Let’s break down the top benefits of insurance social media marketing a little further.
Increase Your Chances of Being Found Online
When you create a business profile on popular social media platforms like Facebook, you increase the chances of getting your business in front of potential policyholders. Your social profile can actually populate on SERPs (search engine results pages) for targeted searches.
For example, if a user is searching for your carrier in their specific city, your Facebook profile could pop up on search engine results. The more visibility your business has online, the easier it is to obtain new leads.
Connect with Customers Outside the Office
Social media gives you an opportunity to humanize your business and create better relationships with your policyholders. Instead of being the voice at the other end of the phone, you can show customers that you and your team are living, breathing people who genuinely care about their community.
You can do this by showcasing your team members, accomplishments, community involvement and anything else you think may resonate with policyholders. An example of this would be to do a team member highlight post in which you give fun facts about each person.
Some customers or potential policyholders may even reach out to your business on a comment or via direct message. Be sure to check your profile at least once a day so you can promptly respond to these comments and inquiries.
Provide Valuable and Educational Content
Part of your job as an insurance agent is to help educate customers so they feel empowered to make smart choices for themselves and their families. While regular calls with policyholders is a great way to ensure customers are receiving the coverage they need, social media can also help keep customers informed.
We suggest regularly posting educational content to your social media channels, such as infographics, blogs or articles. Not only will current policyholders appreciate the information, but potential customers will value your transparency.
Insurance Marketing Ideas for Social Media
Ready to start posting? Here are a few insurance marketing ideas to get you started.
1. Create a “meet the team” series in which you introduce each team member to enable customers to get to know your agency.
2. Video is the most popular content medium on social media. Try reposting relevant videos or creating videos of your own if your carrier allows it.
3. Show off your team’s personalities by posting photos of your bonding events.
Melon Local Social Media Marketing
Did you know that Melon Local now offers insurance social media marketing? That’s right. We’ll manage your social media schedule, posts, engagements and more. To learn more about our service offerings, get in touch with our team now.