August 5, 2021 - These days, just about everyone is searching for products and services online. Need a handyman? Just Google it. Looking for a new taco spot? Head to Yelp. The same goes for customers looking for a new insurance agency.
When customers are on the hunt for a new agency, whether they’re new to town or looking to bundle deals at a competitive rate, they’re likely to take to the internet. So, it’s important your insurance agency marketing strategy includes creating a robust online presence for your business.
We’re breaking down three of the primary channels you should be using to develop your agency’s online presence: local directory listings, a dedicated webpage and social media. Plus, we’ll outline a few ways you can make the most out of each of these platforms.
1. Get Found with Local Directory Listings
As a local business, it’s essential your insurance agency marketing efforts prioritize local directory listings. In case you’re unfamiliar with the term, local directory listings refer to platforms like Google Business Profile, Yelp, Apple Maps, Bing Local and more. These sites allow consumers to search for local goods and services nearest them.
Since these sites are so popular, it’s important to create a profile for your agency on the platforms that are most relevant to your industry. To determine which sites to choose, you’ll need to take your agent hat off for a moment and put your customer hat on. How would you search for an insurance agency or policy? Which platforms would you be most likely to trust?
We suggest starting with a Google Business Profile listing. Google is the most popular search engine in the world, claiming a whopping 86% of search market share. When a web user searches for local information, Google Business Profile listings are amongst the first thing to appear on search engine results.
To learn more about optimizing your directory listings, head to this blog.
2. Make the Most of Your Agency’s Webpage
It’s likely that your agency has a single webpage attached to your carrier’s website. While this page doesn’t need to be overloaded with content, you can still maximize the value of this insurance agency marketing tool.
Firstly, be sure to fill out each available section on your webpage. Make sure that your profile is concise but still shows some personality. Implement localized keywords where possible. For example, you may use the keyword “auto insurance in Boise, ID” if that policy is your primary target.
Don’t forget to include a professional photo of yourself in your bio. And remember, a smile goes a long way.
3. Take it to Social Media
Social media is an often-overlooked insurance agency marketing tool. You may not generate a ton of leads from this source, but creating a business profile on relevant social channels will help round out your social presence. It will also give you an opportunity to showcase your personality, highlight your achievements and create connections with customers.
We recommend creating a Facebook business page for your agency. Facebook still reigns as the most popular social platform and their business pages are relatively simple to manage. As with your webpage (and local directory listings, for that matter), complete every relevant section of the profile and include high-quality images.
Facebook acts similarly to local directory listings pages. People often search businesses on this platform to find information. Your agency’s Facebook profile can even rank on search engine results pages, giving your business the potential for added visibility.
Third-Party Insurance Agency Marketing
We try our best to give you the tools and information you need to feel empowered to market your agency, but the truth is, not everyone has the bandwidth to do their own marketing. For busy business owners like this, Melon Local offers help. Check out our packages to see what we can do to help you grow your agency.
Keep in mind, all our packages are available on a month-to-month basis. No contract needed. We know our results will speak for themselves. To get started, contact us now.