Paid Search Manager
Salary Based on Experience
Job Description
We’re looking for a junior to mid-level paid search manager to facilitate pay-per-click marketing activities on Google, Microsoft, as well as other search and display marketing engines such as Facebook and LinkedIn. Our ideal candidate is proficient in digital search and will work with our lead PPC strategist and external clients to maximize ROI, drive traffic and conversions. Experience with lead generation PPC a huge plus!
Responsibilities
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
- Interact with clients – occasionally contributing to calls from a PPC perspective
Requirements
- Proven SEM experience and success managing PPC campaigns across Google, Microsoft, Facebook, LinkedIn and others
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing and social advertising
- Experience with website analytics tools e.g. Google Analytics, SEM Rush, Moz, Sreaming Frog, ahrefs
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Have or willingness to get certified in Google Ads, Google Analytics and Facebook Ads