You’re the expert in connecting your customers with the best policies for their needs. We’re the experts at helping insurance agents generate leads through digital marketing. Our work with insurance agents has earned us unique insight on how to grow a local agency. We know which insurance agency marketing strategies work, and which should be left in the dust. Read on to learn about three key insurance agency marketing strategies you should give a try.
Paid Advertising
At Melon Local, paid advertising is one of our flagship services; and for good reason. This insurance agency marketing strategy enables us to effectively target local audiences when and where they’re looking for insurance policies online. When we begin working with clients, we’ll get the scoop on which kinds of customers you’re hoping to attract. What kind of policies do you sell? Which areas do you serve? Who is your ideal customer? Then, we’ll craft campaigns that target those specific groups.
But let’s take a step back for those who may not be familiar with this insurance agency marketing strategy. Paid advertising requires an advertiser (like us!) to pay a fee for an ad. The most popular form of paid advertising is pay-per-click advertising, better known as PPC. You can see these types of ads all over the internet: Google, social media, and even certain webpages. If you’re starting out with PPC for the first time, we suggest you give Google Ads a try. Not only is Google the most widely used website in the world, but its advertising platform gives you complete control over your campaigns. But be warned, if you haven’t worked on the Google Ads platform before, there may be a bit of a learning curve. Google offers resources to help you learn how to use their system. Or, you could always trust a digital marketing agency, like Melon Local, to handle your campaigns for you.
Local Search
SEO, or search engine optimization, is another biggie in the world of digital marketing. SEO describes a variety of strategies that are used to improve a website’s visibility and drive more traffic to the page. The idea is that more exposure equals more traffic and more traffic means more chances for conversion. Under the umbrella of SEO are strategies like keyword optimization, backlink building, on-page optimization… the list goes on and on! However, as an insurance agent, you don’t need to concern yourself with every SEO strategy under the sun. Your goal is to optimize your online presence using the tools you have and the platforms your customers use most.
Start by optimizing your insurance agent webpage, business directory listings, and social media pages. Fill out all of your information and write a compelling bio that includes targeted keywords for your region.
Reputation Management
What’s said about your business online has a huge impact on potential customers’ opinion of your agency. Positive reviews can give web users the encouragement they need to make the call to your office, while negative reviews may cause them to look elsewhere. Give your current customers a place to leave you reviews by creating profiles on popular business listing sites, like Google Business Profile, as well as relevant social media platforms, like Facebook. These pages are not only searchable on web browsers, but many consumers search for local businesses directly on these platforms.
While you can’t control what customers say about your business, you can control how you respond to them. Be sure to reply to every review about your agency: the good, the bad, and the just plain mean. If it’s positive, great! Thank your customer for going out of their way to tell you about their experience with your agency. If it’s less than spectacular, investigate into the legitimacy of the complaint. Find out what went wrong so that you can provide a meaningful response. When possible, offer a solution to the customer’s problem.
Local Insurance Agency Marketing
Want to gain more quality leads with fewer headaches? Melon Local will develop effective local insurance agency marketing strategies tailored to your business and industry. Contact our team to schedule a demo now!