March 18, 2025 - You’ve probably heard it before —“We optimize your Google Business Profile (GBP).” But what does that really mean? At Melon Local, we go beyond the basics to ensure your GBP isn’t just set up, but fully optimized to attract new customers and keep your business ahead of the competition.
Here’s what we do to make sure your profile is working its hardest for you.
1. Laying the Foundation
A strong GBP starts with the essentials. We ensure your profile is 100 percent complete, including:
- Business name, address and phone number (NAP)
- Hours of operation, including holiday hours
- Services, products and categories
- A compelling business description
Why does this matter? A complete profile helps Google connect your business with the right customers and improves your chances of ranking higher in local search results. In fact, customers are 70 percent more likely to visit and 50 percent more likely to consider purchasing from businesses with a complete GBP. If any of these details are missing or outdated, you could be losing potential customers.
2. Picture Perfect Presence
Let’s be real — people trust what they can see. High-quality photos and videos make your business feel more approachable, professional and trustworthy. That’s why our Client Success Managers (CSMs) work closely with you to schedule and plan regular content updates.
The more visuals you add, the better your profile performs. Even Google backs this up, stating that businesses with photos receive 42 percent more requests for directions and 35 percent more clicks to their websites compared to those without. That’s why we make sure your GBP stays fresh and engaging with up-to-date images of:
- Your storefront and interior
- Your team in action
- Customer experiences and events
3. Review and Respond
Online reviews aren’t just feedback — they’re powerful marketing tools. Customers read reviews before making decisions and responding to them shows that you care about their experience.
But managing reviews takes time, and that’s where we come in.
Our team crafts personalized responses to ensure your business stays professional, engaged and customer-focused. Whether we post them for you or send them for approval, we keep your reputation strong.
And remember, responding to reviews isn’t just good customer service — it also boosts your search rankings. Google favors businesses that actively engage with their audience, so a well-managed review strategy can help you stand out.
4. We Keep Your Posts Fresh
Think of your Google Business Profile like social media — the more active it is, the more people see it. Regular posts keep your business visible in search results and show customers that you’re engaged and up to date.
At Melon Local, we make sure your profile stays fresh with:
- Special promotions and limited-time offers
- Business updates and announcements
- Customer testimonials and success stories
Keeping your GBP active tells Google that your business is relevant, which can help increase visibility and drive more traffic your way.
Let Melon Local Optimize Your GBP
A well-optimized Google Business Profile is more than just a listing — it’s a powerful tool that can drive new customers to your business. At Melon Local, we handle all the details so you don’t have to.
Need help optimizing your GBP? We’ve got you covered. Schedule a demo today to ensure your business gets the attention it deserves!