October 17, 2024 - Just like sweater weather and pumpkin spice, social media trends change just as quickly as the seasons, so it’s essential for insurance agents not to “fall” behind on the latest digital happenings across Facebook, Instagram, LinkedIn and TikTok.
Let’s explore some of the latest social media trends that should be a part of your strategy, such as taking advantage of trending audio, video ideas and authentic storytelling.
Sound Off with Trending Sounds and Ideas
Participating in popular content — such as trending sounds or video ideas — can give your agency a burst of digital visibility. Using popular audio clips or joining in on viral challenges can be a fun way to share insights into insurance while adding a touch of relatable humor. For instance, a trending sound could serve as a backdrop for a quick reminder to purchase insurance, making your message both informative and engaging.
Remember, though, timing is everything with trends, so it’s essential to act fast. By staying ahead, you’ll show your audience that your agency is in tune with current social media culture.
Of course, Melon Local knows a thing or two about quickly executing trendy videos, so you can rest assured that your content will stay fresh, relevant and unapologetically authentic.
Short-Form Video is King
Let’s be real: attention spans are shorter than ever, meaning short-form video platforms like Instagram Reels and TikTok should be prioritized on your social media. To put things in perspective, a 2023 book by psychologist Dr. Gloria Mark found that the attention span of an individual watching videos has decreased from 2.5 minutes in 2004 to approximately 47 seconds last year.
As an insurance agent, consider sharing short, informative videos to help demystify complex topics and keep your audience engaged. For instance, a quick 30-second clip explaining the basics of home insurance coverage can be a game-changer for customers who prefer visuals over text.
Even if you are a little camera shy, you can start small by posting simple business highlights to Instagram Stories or Facebook Live Q&A sessions.
Pro-tip: Melon Local can help you create fun, engaging and easy-to-digest video content across your social platforms!
Go for Authentic Storytelling
Storytelling is a great way to convey who you are and what your agency stands for. Social media users crave authenticity and want to see the real people behind the business. Notably, businesses may see a 30 percent increase in conversion rates with effective storytelling and people are 22 times more likely to remember a story-based fact.
Whether it’s sharing a “day in the life” post, highlighting a customer success story or getting personal about why you chose the insurance industry, these moments help build trust and emotional connections with your followers. And when people feel connected to your brand, they’re more likely to engage and, more importantly, choose you when they need insurance.
Embrace UGC to Build Community Trust
UGC (User-Generated Content) is a powerful way to turn your customers into your biggest advocates. Encouraging users to share their positive experiences with your agency on social media can expand your reach and build credibility. UGC is highly influential, especially for potential customers who might need a little nudge to take the first step. In fact, research has shown that over 60 percent of consumers consider UGC to be the most authentic form of marketing.
This type of approach can be as simple as encouraging customers to tag you in a post with a simple caption, sharing how much they appreciate the guidance they’ve received from your team. This not only showcases your services but also creates a genuine connection with their followers — who may become future customers of yours. Incorporating UGC strategies can also boost your online presence and help you grow together with your audience.
Stay Ahead with Melon Local
The world of social media waits for no one. Thankfully, Melon Local is here to help you adapt to these latest trends and implement strategies that make your agency stand out on people’s feeds. From UGC and short-form video content, to staying on top of trending ideas and authentic storytelling, we have the expertise to elevate your presence and keep your content fresh.
Ready to take your social media game to the next level? Book a demo with Melon Local today and see why we’re One in a Melon!