June 18, 2024 - June is National Homeownership Month, a special time to celebrate the dream of owning a home and the stability it brings.
Originally starting as a one-week celebration in June 1995, it eventually evolved into a month-long celebration in 2002 and recognizes not only the 66 percent of Americans who currently own homes but also those in the home buying process.
In honor of this special month, let’s delve into some fresh insurance marketing strategies that can be used toward new homebuyers and current owners year-round!
Build Long-Term Visibility Through Organic Search
Imagine potential homebuyers searching online, filled with questions about protecting their new investment. Consider this an opportunity to optimize your organic presence with valuable information geared toward this demographic.
From your Google Business Profile (GBP) to your agency’s website, it’s essential to optimize your content with relevant keywords and answer burning questions like “How can homeowner insurance benefit you?,” and leverage Google’s “People Also Ask” feature to answer related questions that may come up following an online search.
And remember, don’t set and forget! Verify and update your business information regularly, maintain up-to-date service offerings and keep your GBP active with consistent, informative posts related to new homebuyers and current owners who may be interested in updating their coverage.
Find Immediate Results Through Paid Search
Whether you’re trying to target homebuyers during National Homeownership Month or any other time of the year, a strategic approach to paid search helps you connect with the right audience at the right time, providing them with timely and relevant information about your insurance services. Investing more in your paid search can be especially beneficial if you’re trying to strategize around seasonal trends — especially during the spring and summer when it’s traditionally a busier time for home purchases.
Prioritize keyword targeting while emphasizing high-performing terms without making unsubstantiated claims such as saying you have the “best home insurance.” Instead, highlight the consistent benefits of your services.
You also can geo-target your ads to reach potential homeowners in your service area. Doing this can help you avoid discriminatory practices like redlining and maximize your marketing efficiency.
Use Social Media to Connect with Homebuyers
Closing on a home can be an exciting milestone, but amid the celebrations, questions and uncertainties can arise. This is where you, the trusted insurance agent, can step in.
Utilize your social media platforms like Facebook and Instagram to create educational posts with tips, answers to questions and additional insights that can help potential customers navigate the intricacies that come not only with buying a home but also with insurance. While you may be able to target homebuyers and owners on LinkedIn, this platform can present some especially fruitful networking opportunities with other businesses that may have mutual interests — such as realtors and mortgage lenders — who can refer potential customers to your agency.
Ready to Increase Your Home Insurance Leads?
At Melon Local, we excel in helping you reach new homeowners through comprehensive organic and paid search strategies, and creating personalized social media content that speaks to your local community. From homeowner marketing and beyond, schedule a demo with us today to learn more about how we can freshen your digital presence in your local market!