March 24, 2022 - Having an SEO-friendly domain name can make a huge difference in the overall success of your insurance agency’s marketing strategy.
So, why is it so crucial for your insurance agency to choose the right domain name? Well, it helps:
- Define your brand
- Increase your click-through rate
- Generate more leads
- Boost your traffic
- Give credibility to your agency
If your domain is too long or complicated, chances are it will be more challenging to attract customers to your site.
If you’re stuck on coming up with a new domain name or want to freshen up your current one, here’s some advice on choosing the right name for your insurance agency!
Aim for Something Memorable
When you’re brainstorming your domain name, imagine something that’s specific to you, catchy – and most of all – memorable! Although you want your domain name to stick out in customers’ minds, you want to make sure it accurately portrays your insurance agency. Stay away from anything too generic and try to stay true to your brand. It may sound like a tall order but keep reading for more tips!
Add Keywords Related to Your Agency
Try incorporating words related to your company in your domain name if possible. For example, if you’re an insurance agency, you should consider related keywords like “insurance” or “insurance quotes” to your domain name. Using keywords can improve your SEO and make your website easier to find and remember. You can always use the Google Keyword Tool to help you find relevant keywords for your market.
Keep Things Short
It may be tempting to stuff your domain with keywords, but your agency should also keep it as short as possible. For SEO purposes, it’s typically recommended to keep your domain name at around 2 – 3 words or 6 – 14 characters. The last thing you want to make your customers do is to type a long domain name to find your website. The longer your domain, the higher the likelihood of spelling errors. Plus, a bonus to a shorter domain name: it makes it easier for you to create company email addresses and business cards!
Make Sure it’s Easy to Spell
Consider if someone mentioned your website on the radio – would people be able to spell it correctly by only hearing the domain name? Adding numbers, abbreviations and hyphens to your domain name can lead to more spelling errors or people being directed to another website. For example, if you were to have a domain name like “insurance4u.com,” some people may search for it as “insuranceforyou.com” instead.
Consider Where You’re Located
Having location-specific wording in your domain name can improve your agency’s SEO and make it easier for other people to find your company’s website. Try adding the city or town you’re based in to make your website stand out more. However, this may not be the best solution if your agency is based in more than one location, plans on expanding or if you don’t want to limit your business to one demographic.
Stick With “.com”
It’s best to stick with “.com” as part of your domain instead of other top-level domain (TLD) extensions like “.biz” or “.net.” The “.com” suffix is the most common TLD and appears on more than 49% of domain names. Generally speaking, people are more likely to remember your website and find you with “.com” at the end of your website versus other TLDs.
Use a Domain Name Generator
Given that there are over 1 billion websites on the internet, there’s a good chance the domain you’ve thought of may already be taken. While you can try purchasing domain names from their owners, you’re probably better off using a domain name generator to create something original. Luckily, there are plenty of domain name generator websites that can help you find the right name or inspire you to think of something else.
Need More Help With Your SEO Strategy?
Having a solid domain name is a good start, but there are plenty of other things to consider when thinking about your insurance agency’s SEO. Check out the following Melon blog for more advice on SEO basics.
If you want to learn more about how Melon Local can boost your SEO and enhance your insurance marketing strategy, you can schedule a demo here!