July 25, 2024 - While working as an intern at an Atlanta-area accounting firm after his graduation from Kennesaw University, Andrew Smith realized he wanted a career that would allow him to have a greater impact on his community.
When given the chance to join a local insurance office as a team member, he fell in love with the industry and eventually opened his own office 11 years later in Marietta, GA in 2019.
Wanting to stand out in his local market, Andrew knew he needed a marketing company that could not only offer the level of customization he needed to achieve his marketing goals but also someone who could function as an unofficial team member.
Thankfully, he was able to bring on Melon Local as a fruitful partner. Read more about five reasons Andrew loves using us to achieve his digital marketing needs.
1. In Front of Who Matters
Value is what’s most important. In my agency, we want to make sure that we’re educating customers, but we can’t do that if we’re not capturing the people who are trying to shop. This is the challenge that we face — making sure that we’re the ones that people want to call and they don’t view us as too expensive or whatever the case is. We can’t teach the value of our products and services unless we can get people into a conversation. Melon is one of the tactics that we use to make sure that we are getting in front of people, and they have been a big help.
2. Melon Local is Proactive
My Success Manager always comes onto our calls with some ideas, and he’s already reviewed the account in advance. Of course, he’ll still listen to what I think, and then he’ll offer up some more suggestions and brainstorm new goals with me. I really enjoy that aspect.
3. I Have my Own Personal Marketing Expert
My Success Manager is one of the reasons I’ve continued to stay at Melon. He’ll listen to what I’m trying to do and wants my input. Also, if I’m going to pay a company like you guys to help me manage something like my organic search results, there does need to be some help. I don’t want to pay a fee just to set it and forget it. I want some expertise, and that’s what I get with Melon Local.
4. Purpose-Driven Meetings
I’m data-driven, so for me being able to see that kind of stuff in real time is important. I love having monthly check-ins so that we can review all the data from the previous month, and then that helps us kind of decide what we’re going to do in the following month. A month is a good time period to see what worked, or what didn’t work.
5. We’re a Team
I’m in a business that is very customer-focused, and I think my Success Manager does a really good job understanding that, too, when handling my marketing needs. He doesn’t treat me just like a customer, and I don’t view him as somebody I’m just paying a fee to. I think he does a really good job at building that relationship. And because of that, I feel like we’re a team. I feel like we’re working together, and we have each other’s interests right to the point where I want to stay with Melon Local.
Wonder why so many agents love Melon Local? Book a demo today, and we’ll be happy to give you five reasons — and more — you’ll love Melon Local!