So, you’ve decided it’s time to grow your agency. You’re ready to take on new customers and policies, but you’re not quite sure how to find them. That’s where we come in. Melon Local is a digital marketing agency that specializes in lead generation for insurance agents… a.k.a., we know a few things about how to find new customers. After all, it’s our job!
Digital marketing is a great way to expand your reach and attract new customers to your agency. Plus, with the variety of insurance marketing ideas out there, you’ll have no trouble finding ways to get started. And while we’re partial to digital marketing, it’s not the only way to spread the word about your business. Let’s go over five digital and traditional insurance marketing ideas you need to try!
Invest in paid advertising.
This strategy is close to our hearts. We’re big fans of this insurance marketing idea. Why? Paid advertising enables marketers to develop campaigns that target their ideal customer when and where they’re searching online. Using strategies like keyword and demographic targeting, we can home in on quality leads and guide them through the next step of the sales funnel. Data about your ad’s performance is also stored within the advertising platform. This makes it relatively simple for you to analyze the success of your campaigns. This data will inform you of how to adjust your campaigns to better reach your goals.
Reviews are the new word-of-mouth marketing.
Before the internet, people used to get local business recommendations from their neighbors. Now, people take to the web to scroll reviews about products and services. These reviews can typically be found on busines listing sites, such as Google Business Profile and Yelp, or social media. This change in consumer behavior means it’s essential that your agency has profiles on all relevant review sites, which can even include Facebook.
When creating your profiles, be sure to fill out all relevant information, especially as it relates to your location and policy offerings. Make sure current customers know where they can go to leave you feedback about their experience with your business.
Give your online presence a boost.
Your business directory listings and social media profiles aren’t the only places to find your business online. You also want to optimize your local website or webpage for search. As an insurance agent, you may have a single page on your carrier’s website. That’s okay! You can still make the most out of this page.
Choose a localized keyword phrase to incorporate into your bio. For example, if you are an agent in Hanover, MD that specializes in auto insurance, your keyword phrase might be “auto insurance in Hanover, MD”. Be sure to fill out your information completely and include a high-quality photo of yourself.
Send a letter.
Let’s take things offline. The next two insurance marketing ideas may be a little old school, but there’s something to be said about tried and true traditional marketing strategies. Next up: the letter.
If you have a mailing list of leads, it’s time to put it to good use. Draft a letter about your services to send out to your list. Include a clear call to action, like inviting your future customer to call a specific team member for more information. Don’t forget to handwrite the address. This will greatly increase the likelihood that the receiver will open your letter.
Get active in your community.
Not only does this insurance marketing idea help your business, but it can also be very rewarding. Become an active member in your community through the avenues that best suit you. For example, you could join the Chamber of Commerce, volunteer at a charity, or sponsor a children’s sports team. This will help you establish a positive reputation in the community and while gaining exposure for your agency.
Insurance Marketing Ideas That Work
Looking for more advice on insurance marketing? Explore our blog for helpful tips and resources. To learn how Melon Local can help you grow your business, reach out to our team to schedule a demo.