December 14, 2023 - It’s one thing to be on social media, but are you getting the most out of all your platforms?
Investing in your social media is just as essential to any other component of your digital marketing strategy. To put things in perspective, ad spending on social media is expected to grow at an annual rate of 4.31 percent, resulting in a projected market volume of over $255 billion by 2028.
Here are a few other important stats to convince you of the importance of branding yourself on social media:
- 90 percent of social media users follow at least one brand
- 77 percent of businesses use social media to reach customers
- 76 percent of social media users have purchased something they saw on social media
- The average click-through rate (CTR) across social platforms is around 1.21 percent
We get that it takes a lot to maintain an active and engaging social presence as an insurance agent on top of everything else you need to focus on, so it doesn’t hurt teaming up with someone who can manage all your accounts — cue in Melon Local!
As Ari explained, you can find a fruitful partnership by trusting Melon Local to manage your social media!
1. We Provide Unique & Engaging Content
Say goodbye to generic content and hello to a feed that speaks directly to your followers. Sit back and relax as Melon Local creates your monthly content calendar tailored to your audience’s interests and needs. From educational posts, eye-catching videos, Instagram Stories, team highlights or even some memes, you can always count on us to deliver content that truly speaks to your local market.
2. Connect With Your Community
Melon Local goes beyond posting content — we foster a sense of community. Building a community around your brand establishes long-term success and brand recognition. Studies have shown that connecting with people with similar interests is one of the primary drivers behind why 66 percent of users engage in online communities. Whether it’s sharing local events or informing your audience about relevant happenings at your office, we ensure your agency’s social media is tailored to your community. We can even create posts in multiple languages, including Spanish!
3. We Build Trust & Boost Online Presence
Trust is the foundation of any successful relationship and can be further strengthened through our social media content. Melon Local establishes yourself as an industry expert while boosting your credibility and visibility in the digital landscape. By consistently delivering valuable content and insights, we build trust with your audience, making you a go-to source in your local market. And while social media has no direct impact on SEO, Google and other search engines sometimes consider engagement when determining a website’s ranking.
4. Have Consistent & Relevant Social Posts
Consistency is crucial when it comes to marketing yourself on social media. In fact, consistent branding efforts on social media may increase your revenue by 33 percent. When it comes to Melon Local, we’ll always make sure you maintain consistency across all your platforms every week to strengthen your visibility and brand image.
5. Have a Dedicated Team
Our team is YOUR team. Our social media experts not only create and curate content but are also available to review your monthly analytics, providing valuable insights into your performance and offering suggestions for connecting with your community even more.
“Everything Melon does completely levels up my
social media. Honestly, I would never leave you
guys. I love it — absolutely love it!”- Ava Stewart, Insurance Agent
So, are you ready to get social with Melon Local? Book a demo with our dedicated social media team today to learn more about how we can level up your social media!