As an insurance agent, your business has particular needs that differ from your average small business. Your marketing strategy should reflect that! At Melon Local, we work with insurance marketing strategies day in and day out. We’ve become the experts at identifying insurance agent’s target audiences and developing strategies around their goals. Needless to say, we’ve learned what works for your industry and what doesn’t.
We’re going to let you in on some of our hard-earned knowledge. Let’s go over three of our favorite insurance marketing strategies for growing your agency.
Google Ads
PPC, or pay-per-click, advertising is a great way to get your agency in front of customers when they’re searching for insurance. By bidding on the right keywords, you can ensure your business shows up when web users search those same keywords.
While there are different types of PPC advertising, Google Ads is one of the most popular forms. There are a few reasons for this. First, who hasn’t heard of Google? This search engine is the most widely used web platform across the world. When your potential customers hit the web to search for insurance, there’s a good chance they’ll be using Google to do it. Second, the Google Ads platform allows users to zero in on their target demographic with a variety of settings, such as location (which is especially important for a local businesses like yours). Third, Google Ads tracks your performance and houses this data within the platform. Once you’ve learned your way around Google Ads, you can view and analyze this data to determine the success of your advertising campaign.
Local Search
Search engine optimization is a term that describes a variety of strategies used to improve online visibility and increase web traffic. Put simply, the object of the game is to get a webpage to rank at the top of search engines for related searches. For example, let’s say you’re an agent in Plymouth, Massachusetts. You would most likely want to rank for keyword phrases like “auto insurance in Plymouth, MS”. We love this group of insurance marketing strategies because they increase the likelihood that potential customers will find your agency.
When employing local SEO, we suggest you take advantage of the various insurance marketing strategies available. You may want to start by weaving keywords into your About Me section on your webpage or website. Then, you could optimize your business directory listings to create more online visibility for your office. Slowly implement different strategies to create a well-rounded local SEO plan.
Online Engagement
It’s not enough to have an online presence; you need to maintain it, too. Not only will this provide you with insight into the performance of your insurance marketing strategies, but it will also give you the opportunity to engage with your target audience.
Business directory listing sites and social media platforms serve as accessible ways to engage with your current and potential customers online. Plus, it’s normally free to make profiles on these sites. We suggest you create a profile on applicable directory listing sites, like Google Business Profile and Yelp. You may also consider creating a Facebook profile for your office.
As you begin to build a presence on these platforms, it’s important that you engage with your audience. On social, this may mean posting relevant information to your profile. On business listings, this means responding to reviews and updating your information as necessary.
Implementing Insurance Marketing Strategies at Your Office
Rome wasn’t built in a day and neither was a good marketing strategy. Don’t overwhelm yourself by trying to start a multitude of campaigns at once. Instead, choose a strategy you think will be beneficial to your business and start there. Later, you can create a multi-faceted marketing plan by adding different types of marketing campaigns into the mix. Not sure you have the time or resources to do this all on your own? Contact Melon Local to learn how we can help.