FTC’s New Rule for Fake Reviews Officially in Effect

Melon Local team member explaining the FTC's new fake review rule and its impact on online reputation management and customer trust

How New Federal Rule Affects Business Reviews In case you missed it, a federal rule banning fake reviews recently went into effect. The Federal Trade Commission’s (FTC) new rule — originally issued in August 2024 — officially went into effect in October. According to the FTC, this new rule now holds businesses accountable for posting […]