April 15, 2022 - If there’s any social media that’s necessary for your insurance marketing strategy, it’s Facebook.
With over 2.45 billion monthly users, Facebook is a great platform for making fun and engaging insurance social media posts. It also has the power to boost your agency’s visibility, drive leads, add value to your customers and strengthen your relationship with them and your local community.
Whether you’re just starting off or you’ve been using it for years, check out these 20 ideas for using Facebook to market your insurance agency!
1. Use Facebook Ads
Running Facebook ads is an affordable way for your insurance agency to reach its target audience. Facebook Ads can be targeted toward people based on categories and traits like:
- Their location
- Demographics like age and gender
- Interests
- Shopping habits
You can also choose your own weekly budget – so you can either run ads on a budget of $5 or $50,000. You can always run ads yourself or hire an insurance marketing agency to help manage your ads.
2. Ask Questions
Understanding your audience is essential for any insurance marketing strategy. One of the best ways to learn more about your audience is by asking them questions about your agency’s products and services. Take note of your customers’ responses to understand your audience’s needs better.
3. Post Interesting News Articles
Sharing news articles can be a great way to keep your audience engaged with your Facebook page and helps keep things vibrant on your feed. While you should share articles related to insurance, it doesn’t hurt to share an unrelated article to lighten up your feed every once in a while.
4. Share Insurance Facts
You can educate your audience about the importance of insurance by sharing facts and stats that relate to your audience. You can also engage people with a stat that asks a question like this: did you know that wind damage is the most common type of homeowners insurance claim?
5. Prioritize Visual Content
Try using visual content like infographics, pictures and videos. While it’s always best to use original photos and videos, there are plenty of subscription-based and free stock photo services from which you can easily download images!
6. Add Some Humor To Your Feed
Add some humor to your Facebook posts! Let’s be real: talking about insurance isn’t the most exciting thing in the world, but you can still make your customers laugh. Posting funny YouTube videos and memes — especially ones that relate to your local community — is a great way to lighten up your feed and encourage engagement. Make sure to keep things clean though, and stay away from anything political or religious.
7. Interact with Local Business Pages
Interacting with other local business pages is a great way to make your agency appear active and caring in your community. If you engage with local businesses on their Facebook pages, chances are they might return the favor and interact with and share your business on their social media, too! This is also a great opportunity to potentially hook people with business insurance if that’s a product your agency offers!
8. Elicit and Share Reviews from Happy Customers
Nothing makes a business look more trustworthy than having a multitude of 5-star reviews! Take a moment every now and then to ask your followers to leave an online review for you. Doing this adds credibility to your agency and can help mitigate any negative reviews you may get in the future.
9. Feature Insurance Related Q&A sessions
Host a Q&A session of frequently asked insurance questions and answer them on Facebook Live. In addition, allow your audience an opportunity to ask you questions, too. If you don’t want to go live, you can also upload a prerecorded Q&A video and allow users to leave questions for you in the comment section.
10. Make Sure Your Facebook Profile is Complete
If you haven’t yet, take some time to make sure your profile is complete and answers all of the questions Facebook asks your business, including your agency’s website and address. Your descriptions should also include keywords. Taking these steps can put you in a better spot with Google rankings.
11. Give Your Customers a Shoutout
If you have happy customers, give them a shoutout on Facebook! This is a great way to show customer appreciation and encourage them to share your content to a wider audience on Facebook.
12. Post Video Content
Video content has become increasingly popular over the past several years, especially on Facebook. About 49 percent of consumers engage with branded video content on Facebook – double that of any other social media platform. Try making educational videos about the insurance industry or fun behind-the-scenes clips with your team to add some personality to your page. Live videos also do especially well on Facebook and typically get double the engagement of pre-recorded videos.
13. Share Employee Bios
Posting about your employees on your Facebook page is a great way to give your audience a fun, behind-the-scenes look at your agency! Plus, if your audience sees that your employees are happy, they’ll be more likely to reach out to your office!
14. Encourage Friends and Staff to Engage with Facebook
The more likes, comments or shares something gets, the more Facebook’s algorithm will view the post as interesting. Having your friends and staff interact with your insurance agency’s Facebook posts can boost the relevancy of your page.
15. Offer Advice Related to Your Products
Share advice related to the products you sell. For example, if you sell auto insurance, you can make a post about how to save money at the gas pump and encourage people to comment with their own advice.
16. Involve Yourself in Local Events
You can create a strong relationship with local organizations by liking and sharing any of their events on Facebook. If you attend their events, make sure to also tag any involved groups on Facebook. Doing this makes your business look like an involved community member and can boost your page’s visibility.
17. Link to Business Pages
Link your Facebook to other business websites if you want your agency’s page to show up on Google. Linking your Facebook page to websites like Yelp and Yellowpages.com can boost your Facebook page’s online presence. You can also hire an insurance marketing agency to manage all your business directory listings.
18. Don’t Self-Promote Too Much
The last thing you want to do is have your page come off too salesy. While it’s good to promote your services every now and then, not all of your posts have to tie back to your business. Try having a healthy mix of posts that bring value to your customers with content that is entertaining or educational.
19. Keep Your Facebook Posts Consistent
Part of your Facebook page’s success depends on how consistent you are. It’s best to engage with your audience on a frequent basis by posting interesting, relevant, educational and entertaining content on your feed. The more consistent you are, the more likely you’ll increase your following and leads.
20. Incorporate Integrated Insurance Online Marketing
While Facebook does have a large number of users and engagement, you should still consider integrating all your online marketing efforts in order to get the best results. Your agency’s Facebook will achieve the best results when your website, social media, business listings, advertising and all of your other insurance marketing efforts all work together.
If you want to learn more about how Melon Local can help integrate your Facebook business page with the rest of your insurance marketing strategy, you can schedule a demo here!